<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[TMO GLOBAL COMMS PR + PLOT TWISTS]]></title><description><![CDATA[Founded by @1stLadyofPR Brand/PR Evolution Coach | Specializing in Brand Astrology & Archetypes. Helping established, globally-minded brands EVOLVE PR/SM + Positioning]]></description><link>https://tmoglobalcomms.substack.com</link><image><url>https://substackcdn.com/image/fetch/$s_!vkXe!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcbd6cae1-7c28-44a0-844d-1f89fee7cd99_176x176.png</url><title>TMO GLOBAL COMMS PR + PLOT TWISTS</title><link>https://tmoglobalcomms.substack.com</link></image><generator>Substack</generator><lastBuildDate>Sat, 06 Jun 2026 00:38:47 GMT</lastBuildDate><atom:link href="https://tmoglobalcomms.substack.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Office of The 1ST Lady]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[tmoglobalcomms@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[tmoglobalcomms@substack.com]]></itunes:email><itunes:name><![CDATA[TMO Global Comms | 1stLadyofPR]]></itunes:name></itunes:owner><itunes:author><![CDATA[TMO Global Comms | 1stLadyofPR]]></itunes:author><googleplay:owner><![CDATA[tmoglobalcomms@substack.com]]></googleplay:owner><googleplay:email><![CDATA[tmoglobalcomms@substack.com]]></googleplay:email><googleplay:author><![CDATA[TMO Global Comms | 1stLadyofPR]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[PR + PLOT TWISTS™: Kevin Hart — Netflix Is a Joke… Or Is It?]]></title><description><![CDATA[When Every &#8220;Joke&#8221; Is A Receipt, Every Outfit Is A Signal, And Every Smile Looks Like A Contract Being Paid]]></description><link>https://tmoglobalcomms.substack.com/p/pr-plot-twists-kevin-hart-netflix</link><guid isPermaLink="false">https://tmoglobalcomms.substack.com/p/pr-plot-twists-kevin-hart-netflix</guid><dc:creator><![CDATA[TMO Global Comms | 1stLadyofPR]]></dc:creator><pubDate>Fri, 15 May 2026 14:16:46 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!4bdq!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F37350077-aaa4-4308-845f-1aef15799a7c_1080x1080.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!4bdq!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F37350077-aaa4-4308-845f-1aef15799a7c_1080x1080.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!4bdq!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F37350077-aaa4-4308-845f-1aef15799a7c_1080x1080.jpeg 424w, https://substackcdn.com/image/fetch/$s_!4bdq!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F37350077-aaa4-4308-845f-1aef15799a7c_1080x1080.jpeg 848w, https://substackcdn.com/image/fetch/$s_!4bdq!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F37350077-aaa4-4308-845f-1aef15799a7c_1080x1080.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!4bdq!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F37350077-aaa4-4308-845f-1aef15799a7c_1080x1080.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!4bdq!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F37350077-aaa4-4308-845f-1aef15799a7c_1080x1080.jpeg" width="1080" height="1080" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/37350077-aaa4-4308-845f-1aef15799a7c_1080x1080.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1080,&quot;width&quot;:1080,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:159926,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://tmoglobalcomms.substack.com/i/197773107?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F37350077-aaa4-4308-845f-1aef15799a7c_1080x1080.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!4bdq!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F37350077-aaa4-4308-845f-1aef15799a7c_1080x1080.jpeg 424w, https://substackcdn.com/image/fetch/$s_!4bdq!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F37350077-aaa4-4308-845f-1aef15799a7c_1080x1080.jpeg 848w, https://substackcdn.com/image/fetch/$s_!4bdq!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F37350077-aaa4-4308-845f-1aef15799a7c_1080x1080.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!4bdq!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F37350077-aaa4-4308-845f-1aef15799a7c_1080x1080.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p></p><p>The first thing I noticed during Kevin Hart&#8217;s Netflix Is a Joke Roast was the symbolism not the jokes. </p><p>Kevin, his wife, and Dwayne &#8220;The Rock&#8221; Johnson all wore the exact same diamond necklace. Identical cut. Identical shine. Identical placement. Kevin and The Rock were even styled in almost the same silhouette. That is not fashion. That&#8217;s <strong>alignment</strong>. </p><p>In Hollywood, matching adornment is never accidental. It signals narrative pairing, contractual unity, or a coordinated storyline. So when Katt Williams made his &#8220;bromance&#8221; speech, it wasn&#8217;t random; it was his signature style of saying the quiet part out loud and the industry&#8217;s favorite way of exposure without ever having to own it.</p><p><em><strong>But the symbolism didn&#8217;t stop there.</strong></em></p><p>Nearly everyone positioned closest to Kevin carried some kind of public shadow: political scandal, industry scandal, moral scandal, or a long history of being adjacent to controversy. If you doubt it, go look it up. Except Regina Hall. She was the lone outlier, the only one whose public record is relatively clean, whose brand is not built on chaos, and whose energy did not match the ritual unfolding around her. Or did it?</p><p>Watching her deliver her lines felt less like comedy and more like someone reading from a line in her personal diary, with an invisible &#8220;or else&#8221; hovering just offstage. Teyana Taylor, equally perceptive, arrived, performed, and left immediately. A smart boundary.</p><p>And then there was the timing. The roast aired at the exact moment Kevin&#8217;s business turmoil was surfacing publicly, alongside the announcement of his new Netflix partnership, positioned as a career rebrand. That is not nothing.</p><p>Roasts tend to appear at inflection points. Career resets. Contract closures. Moments when the industry wants something from you. This did not feel like a celebration. It felt like a public humbling. A humiliation ritual disguised as entertainment, where the truth is smuggled in through humor and the people on stage pretend not to notice, even though their body language tells the truth.</p><p><strong>The Women in the Room Told the Truth First</strong></p><p>If you want to know what was really happening in that room, watch the women. Kevin&#8217;s wife laughed, but her body did not agree. Regina Hall half-smiled, but her eyes were terrified. Even a few of the women comics carried a tension that did not match the rhythm of the jokes. Tiffany Haddish was mysteriously spared from any insults at all.</p><p>Their discomfort was not about the content. It was the energetic mismatch, the knowing that something in the room was off and the humor was a cover.</p><p>Women do not flinch at jokes.</p><p><strong>Women flinch at truths dressed as jokes.</strong></p><p>On that stage, the truths were loud.</p><p>The laughter was the only thing forced.</p><p><strong>PLOT TWIST: The Audience Was Not Innocent. They Were Participatory.</strong></p><p>This wasn&#8217;t a passive audience.</p><p>This was a room filled with industry insiders, recognizable faces, and people who understand exactly how Hollywood works. Their laughter wasn&#8217;t na&#239;ve; it was complicit. They weren&#8217;t responding to comedy; they were participating in a cultural performance where everyone knows the rules:</p><p>The jokes are coded.</p><p>The truths are intentional.</p><p>The discomfort is part of the offering.</p><p>And the audience&#8217;s job is to laugh loudly enough to make it all look consensual.</p><p>The audience wasn&#8217;t confused.</p><p><em>They were in on it.</em></p><p><strong>The Tone Was Not Comedy. It Was Degradation.</strong></p><p>Let&#8217;s be honest. The roast was not edgy.</p><p>The jokes leaned on cruelty, humiliation, shock value, degradation, and the normalization of behavior that corrodes dignity.</p><p>It was vulgar, hostile, and spiritually low vibration. But his wife kept forcing the laughter; it was very uncomfortable watching. </p><p>This was not humor.</p><p>It was a spectacle of people performing their own degradation.</p><p>And the fact that some participants looked like they were fulfilling an obligation, not enjoying themselves, only made the ritualistic nature of the event more obvious.</p><p><strong>The Timing: When Business Turmoil, a Rebrand, and a Public Humiliation Collide</strong></p><p>Hollywood rarely releases two narratives at the same time by accident. The roast dropped at the exact moment Kevin Hart&#8217;s media company and business ventures were surfacing in the news for all the wrong reasons, and right as his new Netflix partnership was announced as a career reset.</p><p>That synchronicity matters.</p><p>Roasts historically appear when a celebrity&#8217;s brand is wobbling, a contract is ending, a narrative needs redirecting, or the industry wants a public reset.</p><p>A roast is a symbolic offering:</p><p><strong>Sit still. Take the hits. Let us say the things you can&#8217;t. Pay the energetic toll.</strong></p><p>So if you are asking, &#8220;What the hell is Kevin doing?&#8221; you are not reaching. You are reading the pattern. Roasts often function as transitional rituals rather than celebrations. </p><p><strong>The Historical Pattern: Roasts as Career Closures, Not Comebacks</strong></p><p>They mark the end of an era, not the beginning of one.</p><p>And the timing of Kevin&#8217;s business unraveling, paired with a Netflix rebrand, only sharpens that truth.</p><p>Here&#8217;s the part most people never connect:</p><p><strong>Roasts that marked the end of an era:</strong></p><ul><li><p>Charlie Sheen: career collapse</p></li><li><p>David Hasselhoff: U.S. career faded</p></li><li><p>Pamela Anderson: stepped back from Hollywood</p></li><li><p>Flavor Flav: reality TV era ended</p></li></ul><p><strong>Roasts that led to partial or temporary comebacks:</strong></p><ul><li><p>Justin Bieber: the rare successful rebrand, but not without obstacles</p></li><li><p>Rob Lowe: steady but not major</p></li><li><p>Alec Baldwin: continued working but was overshadowed by later controversy</p></li></ul><p>The pattern is clear.</p><p><strong>Roasts are not celebrations.</strong></p><p>Which makes Kevin&#8217;s new Netflix partnership, positioned as a comeback, even more precarious. Historically, the comeback after a roast is brief. The &#8220;roast&#8221; <em>supposedly </em>clears the slate, but it rarely sustains the rebuild. I hope I am wrong.</p><p>And I have written about this before, this thing with <a href="https://medium.com/@tmorrisonpr/the-spiritual-dangers-of-fame-how-to-avoid-losing-yourself-to-success-d777250fdd48">fame </a>and scandal.</p><ul><li><p><a href="https://tmoglobalcomms.substack.com/p/pr-plot-twists-usher-bieber-and-the">Diddy</a></p></li><li><p><a href="https://tmoglobalcomms.substack.com/p/pr-plot-twists-usher-bieber-and-the">Justin Bieber + Usher</a></p></li><li><p>Businesswoman + Restaurateur (turned Reality TV persona), <a href="https://tmoglobalcomms.substack.com/p/brand-situation-the-pinky-cole-rhoa">Pinky Cole</a>-Hayes  </p></li></ul><p>The pattern keeps repeating because it&#8217;s intentional. It&#8217;s a ritual into the <em>FAME </em>club.</p><p><strong>The Dignity Question: The Part No One Wants to Say Out Loud</strong></p><p>Eventually, you have to consider the true price of participation and what a person actually trades to sit in that chair or participate. It is a significant choice to let people say the unsayable, to laugh at your own exposure, or to participate in your own public humbling actively. </p><p>You must ask if visibility, relevance, or a Netflix check is worth the cost of trying to redirect a narrative that is already slipping away. </p><p>The reality is that the &#8220;jokes&#8221; are just jokes, the smiles are not real, and the timing is never accidental. This roast was not harmless. </p><p>There is a high spiritual cost to remaining in rooms that require you to shrink, contort, or sacrifice your dignity just to maintain a sense of belonging. </p><p>I walked away from traditional entertainment PR because I perceived the cost of elevating one&#8217;s ego over integrity. The math simply didn&#8217;t add up for me.</p><p><em><strong>Ask yourself: What are you sacrificing to maintain a sense of belonging in rooms that no longer fit?</strong></em></p><p>If you are ready to build a narrative that carries a real heartbeat and outlasts the noise, let&#8217;s look at your strategy. With our <a href="https://www.tamikamorrisonokeleke.com/books">recent expansion</a> into a full publishing imprint, we are no longer just auditing the narrative, we are cementing it.</p><p>So, if you have a book to write, I&#8217;m your girl!</p><p><a href="https://www.tamikamorrisonokeleke.com/press">Align your brand identity and explore our new publishing division at TamikaMorrisonOkeleke.com.</a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!_S3o!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F38b1b153-6fb9-4f96-86af-2130f45d11d2_1088x1360.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" 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TWISTS&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://tmoglobalcomms.substack.com/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share TMO GLOBAL COMMS PR + PLOT TWISTS</span></a></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://tmoglobalcomms.substack.com/p/pr-plot-twists-kevin-hart-netflix/comments&quot;,&quot;text&quot;:&quot;Leave a comment&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://tmoglobalcomms.substack.com/p/pr-plot-twists-kevin-hart-netflix/comments"><span>Leave a comment</span></a></p><p></p>]]></content:encoded></item><item><title><![CDATA[BRAND SITUATION™ — The Pinky Cole RHOA Pivot That Raised Eyebrows]]></title><description><![CDATA[Not because it was dramatic but because it&#8217;s off&#8209;brand for the story she built.]]></description><link>https://tmoglobalcomms.substack.com/p/brand-situation-the-pinky-cole-rhoa</link><guid isPermaLink="false">https://tmoglobalcomms.substack.com/p/brand-situation-the-pinky-cole-rhoa</guid><dc:creator><![CDATA[TMO Global Comms | 1stLadyofPR]]></dc:creator><pubDate>Mon, 13 Apr 2026 20:13:33 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!ZnQ2!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe12afe56-9d8a-4b10-9daf-ebd7c071e4b7_1080x1080.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!ZnQ2!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe12afe56-9d8a-4b10-9daf-ebd7c071e4b7_1080x1080.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!ZnQ2!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe12afe56-9d8a-4b10-9daf-ebd7c071e4b7_1080x1080.jpeg 424w, https://substackcdn.com/image/fetch/$s_!ZnQ2!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe12afe56-9d8a-4b10-9daf-ebd7c071e4b7_1080x1080.jpeg 848w, https://substackcdn.com/image/fetch/$s_!ZnQ2!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe12afe56-9d8a-4b10-9daf-ebd7c071e4b7_1080x1080.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!ZnQ2!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe12afe56-9d8a-4b10-9daf-ebd7c071e4b7_1080x1080.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!ZnQ2!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe12afe56-9d8a-4b10-9daf-ebd7c071e4b7_1080x1080.jpeg" width="1080" height="1080" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/e12afe56-9d8a-4b10-9daf-ebd7c071e4b7_1080x1080.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1080,&quot;width&quot;:1080,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:79911,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://tmoglobalcomms.substack.com/i/194106854?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe12afe56-9d8a-4b10-9daf-ebd7c071e4b7_1080x1080.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!ZnQ2!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe12afe56-9d8a-4b10-9daf-ebd7c071e4b7_1080x1080.jpeg 424w, https://substackcdn.com/image/fetch/$s_!ZnQ2!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe12afe56-9d8a-4b10-9daf-ebd7c071e4b7_1080x1080.jpeg 848w, https://substackcdn.com/image/fetch/$s_!ZnQ2!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe12afe56-9d8a-4b10-9daf-ebd7c071e4b7_1080x1080.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!ZnQ2!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe12afe56-9d8a-4b10-9daf-ebd7c071e4b7_1080x1080.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>BRAND SITUATION&#8482; DIAGNOSIS:<br></strong> <strong>Industry Impact:</strong> Near Nuclear<br> <strong>Brand Status:</strong> Critical<br> <strong>We&#8217;re Eff&#8217;d Rating:</strong> &#9728;&#65039; &#9728;&#65039; &#9728;&#65039; (Stakes are High)</p><p><strong>Houston! We have a BRAND SITUATION&#8482;.</strong></p><p><strong>Pinky Cole</strong> joining <em>The Real Housewives of Atlanta</em> did more than cause a stir. For many who have watched her build Slutty Vegan into a cultural powerhouse and a blueprint for Black women founders, the move feels like a jarring pivot. It was loud enough to pull back viewers, like me, who had long dismissed the show for its cattiness. The tension lies in the mismatch: a serious business architect entering a space known for high&#8209;octane drama, creating a friction her audience is still trying to reconcile.</p><div class="paywall-jump" data-component-name="PaywallToDOM"></div><p>Before I go further, I want to be clear: this is a strategic audit, not a personal critique. As someone who has looked to Pinky Cole as a blueprint for what is possible for Black women building from scratch, I recognize the magnitude of her impact. But as an observer of how stories are built, protected, and sustained, there is a clear atmospheric shift.</p><div class="callout-block" data-callout="true"><p>My analysis is focused on the brand friction that occurs when a high&#8209;equity leader makes a move that creates narrative misalignment with their established foundation. We are naming the tension that surfaces when a legacy&#8209;building architect steps into an ecosystem that contradicts the truth of their brand house.</p></div><p>Slutty Vegan became a cultural moment. Pinky&#8217;s ambition and visibility fueled that rise. But the last year shifted the tone. Financial strain, operational challenges, and public acknowledgment that the business was not as stable as it once appeared created a different backdrop.</p><p>When a founder hits turbulence, the instinct to reintroduce oneself is real. Sometimes it looks like reinvention. Sometimes it looks like distance. Sometimes it looks like stepping into a new spotlight to redirect the narrative.</p><p><strong>RHOA offers visibility. Visibility is not strategy.</strong></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!v9mb!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F666b8253-7ce3-419a-a33d-076958b17873_1024x1024.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!v9mb!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F666b8253-7ce3-419a-a33d-076958b17873_1024x1024.png 424w, https://substackcdn.com/image/fetch/$s_!v9mb!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F666b8253-7ce3-419a-a33d-076958b17873_1024x1024.png 848w, https://substackcdn.com/image/fetch/$s_!v9mb!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F666b8253-7ce3-419a-a33d-076958b17873_1024x1024.png 1272w, https://substackcdn.com/image/fetch/$s_!v9mb!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F666b8253-7ce3-419a-a33d-076958b17873_1024x1024.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!v9mb!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F666b8253-7ce3-419a-a33d-076958b17873_1024x1024.png" width="1024" height="1024" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/666b8253-7ce3-419a-a33d-076958b17873_1024x1024.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1024,&quot;width&quot;:1024,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1375091,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://tmoglobalcomms.substack.com/i/194106854?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F666b8253-7ce3-419a-a33d-076958b17873_1024x1024.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!v9mb!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F666b8253-7ce3-419a-a33d-076958b17873_1024x1024.png 424w, https://substackcdn.com/image/fetch/$s_!v9mb!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F666b8253-7ce3-419a-a33d-076958b17873_1024x1024.png 848w, https://substackcdn.com/image/fetch/$s_!v9mb!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F666b8253-7ce3-419a-a33d-076958b17873_1024x1024.png 1272w, https://substackcdn.com/image/fetch/$s_!v9mb!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F666b8253-7ce3-419a-a33d-076958b17873_1024x1024.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Pinky knows television. She worked behind the scenes on <em>The Maury Show</em>. She understands how storylines are shaped. But producing the moment and becoming the moment are two different roles. Behind the camera, you can influence the narrative. In front of it, you are at its mercy. Reality TV does not protect nuance. It protects ratings.</p><div class="pullquote"><p>For someone whose brand has been tied to excellence and community trust, stepping into a franchise built on conflict introduces risk. The story shifts. The audience shifts. The boundaries shift. And the perception shifts.</p></div><p>There is also the relationship layer. Her husband, who typically carries himself with calm confidence, seemed a bit unsettled in the premiere episode. It was subtle but noticeable. Reality TV knows exactly what to do with moments like that. I&#8217;ve worked closely with former reality TV personalities whose marriages became casualties of the genre. Couple tension is one of the oldest tricks in the playbook, and once it becomes part of the storyline, the brand gets pulled in too.</p><p>Even with the best intentions, the genre has rules. Too much positivity gets labeled boring, and I believe that may be her play. The risk is not whether Pinky can handle the environment. It is whether the environment will handle her brand with the same care she built it with.</p><p>Black women founders do not get the luxury of public missteps without severe consequence. We build in public, succeed in public, and are made examples in public. When one of us rises, it expands the collective imagination. When one of us stumbles, the world treats it like a data point. That is why this moment matters. Not because Pinky is wrong for choosing RHOA, but because the choice carries weight.</p><p><strong>The real tension</strong> is whether Pinky Cole is trying to outrun a narrative instead of tending to it. When a business is wobbling, the answer is not more spotlight. It is clarity and containment. RHOA is not containment. It is amplification. And amplification without narrative control turns private challenges into public identity crises.</p><p>Her capability has never been in question. She has proven that many times over. What is at stake now is whether this platform supports the story her brand needs in this season or exposes the parts that require protection, not performance.</p><p>If you are a founder in a season of transition, the real work is asking whether the platform you are choosing aligns with the story you are trying to preserve, repair, or evolve. This is the work I do every day with founders who are recalibrating their identity, their voice, and the story their brand is actually telling. If you are in that season, let a <a href="https://www.tamikamorrisonokeleke.com/services">professional</a> help you get clear.</p><p>How do you think Pinky&#8217;s RHOA move will shape the brand going forward?</p>]]></content:encoded></item><item><title><![CDATA[PR + PLOT TWISTS™: Usher, Bieber, and the Thinning Veil]]></title><description><![CDATA[Why "Legacy" Isn't Enough Anymore]]></description><link>https://tmoglobalcomms.substack.com/p/pr-plot-twists-usher-bieber-and-the</link><guid isPermaLink="false">https://tmoglobalcomms.substack.com/p/pr-plot-twists-usher-bieber-and-the</guid><dc:creator><![CDATA[TMO Global Comms | 1stLadyofPR]]></dc:creator><pubDate>Fri, 27 Mar 2026 14:27:40 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!CsSe!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F503e5579-204d-4da0-9108-16770fd70727_1080x1080.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!CsSe!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F503e5579-204d-4da0-9108-16770fd70727_1080x1080.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!CsSe!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F503e5579-204d-4da0-9108-16770fd70727_1080x1080.jpeg 424w, https://substackcdn.com/image/fetch/$s_!CsSe!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F503e5579-204d-4da0-9108-16770fd70727_1080x1080.jpeg 848w, https://substackcdn.com/image/fetch/$s_!CsSe!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F503e5579-204d-4da0-9108-16770fd70727_1080x1080.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!CsSe!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F503e5579-204d-4da0-9108-16770fd70727_1080x1080.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!CsSe!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F503e5579-204d-4da0-9108-16770fd70727_1080x1080.jpeg" width="1080" height="1080" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/503e5579-204d-4da0-9108-16770fd70727_1080x1080.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1080,&quot;width&quot;:1080,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:96278,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://tmoglobalcomms.substack.com/i/192308817?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F503e5579-204d-4da0-9108-16770fd70727_1080x1080.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!CsSe!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F503e5579-204d-4da0-9108-16770fd70727_1080x1080.jpeg 424w, https://substackcdn.com/image/fetch/$s_!CsSe!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F503e5579-204d-4da0-9108-16770fd70727_1080x1080.jpeg 848w, https://substackcdn.com/image/fetch/$s_!CsSe!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F503e5579-204d-4da0-9108-16770fd70727_1080x1080.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!CsSe!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F503e5579-204d-4da0-9108-16770fd70727_1080x1080.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>It&#8217;s a lot, per usual, happening in the world, but the Justin Bieber and Usher confrontation didn&#8217;t fly under my radar. </p>
      <p>
          <a href="https://tmoglobalcomms.substack.com/p/pr-plot-twists-usher-bieber-and-the">
              Read more
          </a>
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   ]]></content:encoded></item><item><title><![CDATA[PR + PLOT TWISTS™: What the ANTM documentary Proves About “Hollywood”]]></title><description><![CDATA[You will pay by any means necessary.]]></description><link>https://tmoglobalcomms.substack.com/p/pr-plot-twists-what-the-antm-documentary</link><guid isPermaLink="false">https://tmoglobalcomms.substack.com/p/pr-plot-twists-what-the-antm-documentary</guid><dc:creator><![CDATA[TMO Global Comms | 1stLadyofPR]]></dc:creator><pubDate>Thu, 26 Feb 2026 11:26:17 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!BJVx!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6c1293c7-bc4d-4d8e-9260-0fe062ac4c03_1024x1024.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!BJVx!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6c1293c7-bc4d-4d8e-9260-0fe062ac4c03_1024x1024.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!BJVx!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6c1293c7-bc4d-4d8e-9260-0fe062ac4c03_1024x1024.png 424w, https://substackcdn.com/image/fetch/$s_!BJVx!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6c1293c7-bc4d-4d8e-9260-0fe062ac4c03_1024x1024.png 848w, https://substackcdn.com/image/fetch/$s_!BJVx!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6c1293c7-bc4d-4d8e-9260-0fe062ac4c03_1024x1024.png 1272w, https://substackcdn.com/image/fetch/$s_!BJVx!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6c1293c7-bc4d-4d8e-9260-0fe062ac4c03_1024x1024.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!BJVx!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6c1293c7-bc4d-4d8e-9260-0fe062ac4c03_1024x1024.png" width="1024" height="1024" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/6c1293c7-bc4d-4d8e-9260-0fe062ac4c03_1024x1024.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1024,&quot;width&quot;:1024,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:2369637,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://tmoglobalcomms.substack.com/i/189195459?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6c1293c7-bc4d-4d8e-9260-0fe062ac4c03_1024x1024.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!BJVx!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6c1293c7-bc4d-4d8e-9260-0fe062ac4c03_1024x1024.png 424w, https://substackcdn.com/image/fetch/$s_!BJVx!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6c1293c7-bc4d-4d8e-9260-0fe062ac4c03_1024x1024.png 848w, https://substackcdn.com/image/fetch/$s_!BJVx!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6c1293c7-bc4d-4d8e-9260-0fe062ac4c03_1024x1024.png 1272w, https://substackcdn.com/image/fetch/$s_!BJVx!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6c1293c7-bc4d-4d8e-9260-0fe062ac4c03_1024x1024.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>There was a time when watching Tyra Banks introduce <em>America&#8217;s Next Top Model</em> felt like witnessing a shift. A Black woman leading a mainstream modeling franchise. A moment that looked like progress, especially for those of us who rarely saw ourselves reflected in that world.</p><p>The new Netflix documentary makes it clear that something else was happening too. It wasn&#8217;t just a show. It was a system. And many of us didn&#8217;t yet have the language to understand what we were watching.</p><p>The modeling industry has always operated on contradictions. Shrink but stretch. Soften but be hard too. Be editorial while remaining commercial. Be thin but never too thin. Be fierce but always graceful. The expectations are a moving target, and the women inside this industry are expected to adjust without question. How dark is this patriarchal system?</p><div class="paywall-jump" data-component-name="PaywallToDOM"></div><p>In that world, the tape measure has become more than a tool. It&#8217;s an active &#8220;groupthink&#8221; system that carries harsh judgments, where a belief system confines you to unrealistic weight restrictions and tears as initiation rituals. And the show packaged all of this as entertainment.</p><p>Tyra participated in that system and enforced it. And rewatching it now, her lack of accountability, even with the benefit of hindsight, isn&#8217;t just disappointing. It&#8217;s convenient. And convenience is disgustingly shallow.</p><p><strong>PLOT TWIST&#8482;! Karma Never Forgets&#8230;B</strong></p><p> </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!sKR3!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4a3e8851-489e-4c7f-a52b-bac878029216_498x373.gif" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!sKR3!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4a3e8851-489e-4c7f-a52b-bac878029216_498x373.gif 424w, https://substackcdn.com/image/fetch/$s_!sKR3!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4a3e8851-489e-4c7f-a52b-bac878029216_498x373.gif 848w, https://substackcdn.com/image/fetch/$s_!sKR3!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4a3e8851-489e-4c7f-a52b-bac878029216_498x373.gif 1272w, https://substackcdn.com/image/fetch/$s_!sKR3!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4a3e8851-489e-4c7f-a52b-bac878029216_498x373.gif 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!sKR3!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4a3e8851-489e-4c7f-a52b-bac878029216_498x373.gif" width="498" height="373" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/4a3e8851-489e-4c7f-a52b-bac878029216_498x373.gif&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:373,&quot;width&quot;:498,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:2937356,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/gif&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://tmoglobalcomms.substack.com/i/189195459?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4a3e8851-489e-4c7f-a52b-bac878029216_498x373.gif&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!sKR3!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4a3e8851-489e-4c7f-a52b-bac878029216_498x373.gif 424w, https://substackcdn.com/image/fetch/$s_!sKR3!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4a3e8851-489e-4c7f-a52b-bac878029216_498x373.gif 848w, https://substackcdn.com/image/fetch/$s_!sKR3!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4a3e8851-489e-4c7f-a52b-bac878029216_498x373.gif 1272w, https://substackcdn.com/image/fetch/$s_!sKR3!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4a3e8851-489e-4c7f-a52b-bac878029216_498x373.gif 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p> </p><p>The industry that spent years measuring women is now being measured itself.</p><p>In the documentary, Tyra shifts responsibility toward producer Ken Mok and unnamed network executives. But when the show was thriving, she wasn&#8217;t sidelined. She wasn&#8217;t powerless. She was aligned with the machine..</p><p>She repeats a phrase the executives told her often:<br> <em>&#8220;There are no sacred cows.&#8221;</em></p><p>No sacred cows when it came to her friendships with her creative partners.<br>No sacred cows when it came to the cast.<br>No sacred cows when it came to the people who helped build the show.</p><p>And here is the part the documentary doesn&#8217;t fully name. The same way she distanced herself from Jay Manuel, Miss J Alexander, and Nigel Barker is the same way the network and eventually the industry distanced itself from her. The rule she accepted blamelessly became the rule applied to her in the same manner.</p><p><em><strong>The lesson is simple.<br> Do not sell your soul for anything.<br> Not fame.<br> Not proximity.<br> Not the illusion of protection.</strong></em></p><p>I wrote about this in <em><a href="https://medium.com/@tmorrisonpr/the-spiritual-dangers-of-fame-how-to-avoid-losing-yourself-to-success-d777250fdd48">The Spiritual Dangers of Fame</a></em> back in 2023 (One year before #DiddyDidIt!). Fame can entice you to want to forget who you really are.  The industry will still discard you when it is finished. Every. Time.</p><p>The judges learned that, too. Their lives continued after their brief moment in the spotlight, where they realized their closeness to Tyra was entirely conditional. When you finally recognize you were just a prop for someone performing friendship in narcissistic fashion, clarity arrives as a gift.</p><p>But the real harm wasn&#8217;t done to the judges.<br> It was done to the models.</p><p>The young women who made &#8220;great TV.&#8221;<br> The ones humiliated for ratings.<br> The ones still carrying the aftershocks.<br> The ones who wonder what their lives could have been if they hadn&#8217;t been fed into the  machine.</p><p>Many of those women survived and even thrived. Some reclaimed their narratives. Redemption doesn&#8217;t always arrive with applause. Sometimes it arrives as a hard <em><strong>reality check </strong></em>- pun intended.</p><p>The documentary makes something else clear. Everyone paid. The models paid with their confidence. From my perspective, I believe they paid the highest price for the smallest slice of fame.</p><p>The judges paid with their reputations. And Tyra paid with the very legacy she tried to protect. The industry always collects. It doesn&#8217;t matter who the bill lands on. You will pay by any means necessary.</p><p>And then there is karma. Not revenge. Consequence. When an industry builds an altar to appearance, it eventually sacrifices itself on it. Trends shift. Empires age. Cameras turn around.</p><p><strong>Matthew 7:2</strong></p><p><em>&#8220;For in the same way you judge others, you will be judged, and with the measure you use, it will be measured to you.&#8221;</em></p><p>Reality television taught contestants that worth could be quantified.<br>Now the culture is quantifying the system that did it.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://tmoglobalcomms.substack.com/?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share TMO GLOBAL COMMS PR + PLOT TWISTS&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://tmoglobalcomms.substack.com/?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share TMO GLOBAL COMMS PR + PLOT TWISTS</span></a></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://tmoglobalcomms.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://tmoglobalcomms.substack.com/subscribe?"><span>Subscribe now</span></a></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://tmoglobalcomms.substack.com/p/pr-plot-twists-what-the-antm-documentary/comments&quot;,&quot;text&quot;:&quot;Leave a comment&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://tmoglobalcomms.substack.com/p/pr-plot-twists-what-the-antm-documentary/comments"><span>Leave a comment</span></a></p><p></p>]]></content:encoded></item><item><title><![CDATA[PR + PLOT TWISTS™: The Death of #NetflixandChill and the Rise of Sacred Love]]></title><description><![CDATA[Why Depth is the New Desire]]></description><link>https://tmoglobalcomms.substack.com/p/pr-plot-twists-the-death-of-netflixandchill</link><guid isPermaLink="false">https://tmoglobalcomms.substack.com/p/pr-plot-twists-the-death-of-netflixandchill</guid><dc:creator><![CDATA[TMO Global Comms | 1stLadyofPR]]></dc:creator><pubDate>Tue, 02 Dec 2025 16:11:39 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/178193628/b01e2643f61aade1aa83f6c2244d2f4f.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p>&#127876; <em><strong>Opening Note</strong></em></p><p>Happy Merry Holidays, <strong>CHOSEN ONES</strong>!<br>I hope this message finds you in good spirits&#8212;and invites you into a cozy pause away from the noise.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!sjYX!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6b5ab287-3150-4be3-a418-055e983ec7dc_1080x1080.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!sjYX!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6b5ab287-3150-4be3-a418-055e983ec7dc_1080x1080.jpeg 424w, https://substackcdn.com/image/fetch/$s_!sjYX!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6b5ab287-3150-4be3-a418-055e983ec7dc_1080x1080.jpeg 848w, https://substackcdn.com/image/fetch/$s_!sjYX!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6b5ab287-3150-4be3-a418-055e983ec7dc_1080x1080.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!sjYX!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6b5ab287-3150-4be3-a418-055e983ec7dc_1080x1080.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!sjYX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6b5ab287-3150-4be3-a418-055e983ec7dc_1080x1080.jpeg" width="1080" height="1080" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/6b5ab287-3150-4be3-a418-055e983ec7dc_1080x1080.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1080,&quot;width&quot;:1080,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:183087,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://tmoglobalcomms.substack.com/i/178193628?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6b5ab287-3150-4be3-a418-055e983ec7dc_1080x1080.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!sjYX!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6b5ab287-3150-4be3-a418-055e983ec7dc_1080x1080.jpeg 424w, https://substackcdn.com/image/fetch/$s_!sjYX!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6b5ab287-3150-4be3-a418-055e983ec7dc_1080x1080.jpeg 848w, https://substackcdn.com/image/fetch/$s_!sjYX!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6b5ab287-3150-4be3-a418-055e983ec7dc_1080x1080.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!sjYX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6b5ab287-3150-4be3-a418-055e983ec7dc_1080x1080.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>&#128201; <em><strong>The End of Cuffing Season</strong></em></p><p>There was a time, not long ago, when &#8220;Cuffing Season&#8221; and &#8220;NetflixandChill&#8221; defined dating culture. Fall chill would usher in quick pairings, and by Valentine&#8217;s Day, engagements and weddings filled the calendar.</p><p>At one time, this was true. My client roster screamed of matchmakers, matchmaking agencies, wedding planners, Black Bride Magazine (hey Mary Chatman!), and celebrity brides chileee. It was a time and kept me super &#8220;in these streets.&#8221; But here&#8217;s the reality check: a lot of us are over it. Those trends feel paused&#8212;maybe permanently.</p><p>And that&#8217;s exactly why <em>CHOSEN</em> feels so timely. It was born out of a decade-long celibacy journey and nurtured through years of intentional love, reminding us that depth, devotion, and emotional intelligence are not just personal values&#8212;they&#8217;re becoming cultural ones. As quick flings fade, what rises is a hunger for sacred connection, for choosing ourselves first, and for building relationships that can withstand the ache and still grow.</p><p><em><strong>&#128148; The Ache Behind the Swipe</strong></em></p><p>I got that memo a decade earlier&#8212;call it intuition, divine timing, or heartbreak burnout. My wake&#8209;up call came at the start of my celibacy journey around 2010/2011. I wasn&#8217;t searching for any kind of love. I was searching for depth: a love strong enough to stand in the ache with me and not flinch.</p><p>Maybe it was the magic of early 90s R&amp;B&#8212;when even the rough edges of rap and soul made room for courtship and romance, even if it was really covering up being a plea for desperate, possessive, lusty-love. Or maybe it was watching my parents&#8217; generation grind it out through &#8220;thick and thin.&#8221; Either way, I grew up believing love had to mean depth, devotion, and long-suffering&#8212;that longing for devotion shaped how I saw love&#8212;and why shallow trends never satisfied me.</p><p>Shallow dating culture isn&#8217;t just tired&#8212;it&#8217;s being replaced by a craving for the real thing. The endless swipes and surface&#8209;level encounters leave an ache we rarely name. But there is another path: the sacred pause of celibacy, a deliberate choice that reclaims worth and resets the rhythm of love. To be chosen&#8212;for healing, for wholeness&#8212;is not about chasing; it&#8217;s about choosing yourself first, and letting connection rise from that sacred ground.</p><blockquote><p><strong>&#8220;Being chosen is about reclaiming your sacred worth, and that shift begins with you.&#8221;</strong></p></blockquote><p><em><strong>&#127757; A Pandemic Love Story</strong></em></p><p><strong>PLOT TWIST:</strong>  I met my husband online &#8211; on a dating site in March of 2020 - two weeks ahead of what would become a &#8220;global pandemic&#8221;. Our first six months together unfolded across continents&#8212;me in Atlanta, him in Lagos, Nigeria&#8212;with only FaceTime and faith holding the line.</p><p>Thanks to the new WFH mandate,  we built a relationship in a VR space (before this was a thing) and hoursssss of sacred conversations, not crowded bars and no need for me to yearn for traditional &#8220;date nights&#8221; &#8211; ain&#8217;t God good?! Seriously. We built trust without touch.</p><p>It&#8217;s the kind of love story that sounds like a fairytale and definitely fits into a press release, but it&#8217;s real&#8212;and proof that sacred connection transcends distance and circumstance.</p><p><em><strong>&#10024; Women Are Leading the Shift</strong></em></p><p>And the real PR twist for 2025? Women are leveling up.</p><ul><li><p>Gifts and grand gestures are losing their shine.</p></li><li><p>Appreciation, vulnerability, and emotional intelligence are the new luxury (<a href="https://bumble.com/en-us/the-buzz/bumble-dating-trends-2025">Bumble</a>, <a href="https://nypost.com/2025/09/02/lifestyle/women-prefer-acts-of-kindness-over-words-of-affirmation-in-relationships-new-study-says/">NY Post</a>).</p></li><li><p>Everyday kindness, honesty, and shared spiritual journeys rank higher than ever before (<a href="https://www.essence.com/lifestyle/living-your-best-love-life-2025-dating-trends/">Essence</a>).</p></li></ul><p>Intentional dating isn&#8217;t just a trend; it&#8217;s a movement&#8212;and women are leading it. Because we are supposed to.</p><p><em><strong>&#127793; The Rise of Sacred Love</strong></em></p><p>Maybe that&#8217;s the plot twist we all needed: the death of performative love and the slow, steady rise of something sacred.</p><p>A love that doesn&#8217;t just look good in photos, but feels good in the quiet moments.<br>A love measured not by diamonds or dinners, but by devotion, depth, and the courage to stay present when it&#8217;s hard.</p><p>This is the new narrative: women choosing themselves first, then choosing partners who honor that wholeness.</p><div class="pullquote"><p>&#128214; From <em>CHOSEN</em></p><p><em>&#8220;</em>Love begins within. For years, I searched for it in the arms of dead-from-the-start relationships and one-sided friendships, blind to the truth that I needed to find it in myself first.</p><p>Only when I turned inward did I discover the greatest love story: the journey back to my own heart, guided by God.<em>&#8221;</em></p></div><p>That&#8217;s the journey. That&#8217;s the invitation. Choose depth. Choose presence&#8212;especially when presence is hard. Choose sacred love, even if it means taking the long way there.</p><p><em><strong><a href="https://www.instagram.com/coffeeandsheabutter/">&#9749; Books + Brew x OAK Prime</a></strong></em></p><p>And here&#8217;s another plot twist worth celebrating: I&#8217;ve partnered with <strong><a href="https://www.instagram.com/coffeeandsheabutter/">OAK Prime Coffee</a></strong> for their <em>Books + Brew</em> series, where <em>CHOSEN</em> is featured as the <strong>Book of the Month</strong>.</p><p>This isn&#8217;t just about reading&#8212;it&#8217;s about accountability, reflection, and shared sacred journeys. Together with a select group, we&#8217;ll be diving deeper into the themes of <em>CHOSEN</em> while pairing each chapter with the richness of OAK Prime&#8217;s premium Ivorian coffee.</p><p>Think of it as a ritual: a cup in hand, a book in heart, and a community committed to choosing depth over distraction.</p><p>To learn more, you can connect with me offline. In essence, you&#8217;ll gain access to our <strong>Book of the Month + Coffee Pairing Club</strong>&#8212;a space designed for conversation, accountability, and the kind of intentional love that grows roots.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!-Gkr!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc0afb4c7-60ac-4a60-bf17-525ef556d558_1170x2080.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!-Gkr!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc0afb4c7-60ac-4a60-bf17-525ef556d558_1170x2080.jpeg 424w, https://substackcdn.com/image/fetch/$s_!-Gkr!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc0afb4c7-60ac-4a60-bf17-525ef556d558_1170x2080.jpeg 848w, https://substackcdn.com/image/fetch/$s_!-Gkr!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc0afb4c7-60ac-4a60-bf17-525ef556d558_1170x2080.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!-Gkr!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc0afb4c7-60ac-4a60-bf17-525ef556d558_1170x2080.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!-Gkr!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc0afb4c7-60ac-4a60-bf17-525ef556d558_1170x2080.jpeg" width="1170" height="2080" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/c0afb4c7-60ac-4a60-bf17-525ef556d558_1170x2080.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:2080,&quot;width&quot;:1170,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:573543,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://tmoglobalcomms.substack.com/i/178193628?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc0afb4c7-60ac-4a60-bf17-525ef556d558_1170x2080.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!-Gkr!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc0afb4c7-60ac-4a60-bf17-525ef556d558_1170x2080.jpeg 424w, https://substackcdn.com/image/fetch/$s_!-Gkr!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc0afb4c7-60ac-4a60-bf17-525ef556d558_1170x2080.jpeg 848w, https://substackcdn.com/image/fetch/$s_!-Gkr!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc0afb4c7-60ac-4a60-bf17-525ef556d558_1170x2080.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!-Gkr!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc0afb4c7-60ac-4a60-bf17-525ef556d558_1170x2080.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><em><strong>&#128722; My Gift to You!</strong></em></p><p><strong><a href="https://www.amazon.com/dp/B0FP5V2N1Z">CHOSEN: The Sacred Journey to Wholeness Before I Do</a></strong> is my love letter to every woman (and anyone else) ready for authentic connection.</p><p>Because of your incredible support, it&#8217;s available all month long at the Black Friday + Cyber Monday price of <strong>50% off</strong>, exclusively on <a href="https://www.amazon.com/dp/B0FP5V2N1Z">Amazon</a>.</p><p>If you&#8217;re waiting for a sign, this is it. The old games are over. The real work&#8212;and the real love&#8212;begins now.</p>]]></content:encoded></item><item><title><![CDATA[PR + Plot Twists™: How Apryl Jones Flipped the Script on Her Own Life]]></title><description><![CDATA[Redemption in the Messy Middle of Healing]]></description><link>https://tmoglobalcomms.substack.com/p/pr-plot-twists-how-apryl-jones-flipped</link><guid isPermaLink="false">https://tmoglobalcomms.substack.com/p/pr-plot-twists-how-apryl-jones-flipped</guid><dc:creator><![CDATA[TMO Global Comms | 1stLadyofPR]]></dc:creator><pubDate>Tue, 07 Oct 2025 15:11:54 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!_kPT!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb0cf1277-3da4-4d2d-b91e-d4db595a552b_1080x1080.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!_kPT!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb0cf1277-3da4-4d2d-b91e-d4db595a552b_1080x1080.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!_kPT!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb0cf1277-3da4-4d2d-b91e-d4db595a552b_1080x1080.jpeg 424w, https://substackcdn.com/image/fetch/$s_!_kPT!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb0cf1277-3da4-4d2d-b91e-d4db595a552b_1080x1080.jpeg 848w, https://substackcdn.com/image/fetch/$s_!_kPT!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb0cf1277-3da4-4d2d-b91e-d4db595a552b_1080x1080.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!_kPT!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb0cf1277-3da4-4d2d-b91e-d4db595a552b_1080x1080.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!_kPT!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb0cf1277-3da4-4d2d-b91e-d4db595a552b_1080x1080.jpeg" width="1080" height="1080" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/b0cf1277-3da4-4d2d-b91e-d4db595a552b_1080x1080.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1080,&quot;width&quot;:1080,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:91588,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://tmoglobalcomms.substack.com/i/175149987?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb0cf1277-3da4-4d2d-b91e-d4db595a552b_1080x1080.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!_kPT!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb0cf1277-3da4-4d2d-b91e-d4db595a552b_1080x1080.jpeg 424w, https://substackcdn.com/image/fetch/$s_!_kPT!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb0cf1277-3da4-4d2d-b91e-d4db595a552b_1080x1080.jpeg 848w, https://substackcdn.com/image/fetch/$s_!_kPT!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb0cf1277-3da4-4d2d-b91e-d4db595a552b_1080x1080.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!_kPT!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb0cf1277-3da4-4d2d-b91e-d4db595a552b_1080x1080.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>There&#8217;s a strange magic in the way some stories go viral and spread. It doesn&#8217;t take much these days; all it takes is a headline or the right names/people involved and WAALAAH, you have your viral moment for a person&#8217;s entire narrative to get rewritten. In the world of PR, we call this &#8220;PR Crisis-mode&#8221; and a need to control the narrative. But real life is always messier than a PR stunt.</p><p>I thought about this while watching <strong>Carlos King&#8217;s</strong> recent sit-down with R&amp;B crooner, &#8220;O&#8217;Marion&#8217;s&#8221; Apryl Jones. Yes, that one from the <em><strong>Love &amp; Hip Hop Hollywood</strong></em>. If you&#8217;ve only followed her story from the outside, you probably think you know how it goes: she, a reality TV star, in a celebrity relationship, and that infamous <em><strong>plot twist</strong></em>&#8212;having the nerve to be in a relationship with her children&#8217;s father&#8217;s bandmate. Now, that was a mouthful&#8230; &#128534;&#128556;</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://tmoglobalcomms.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">TMO GLOBAL COMMS PR + PLOT TWISTS is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>The press and social media had a field day. Betrayal! Scandal! His followers, her followers, and even the bots predictably lost their minds. But here&#8217;s the thing nobody talks about: behind-the-scenes doesn&#8217;t stop at the plot twist.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://www.youtube.com/watch?v=ORTDAEx7vAU&amp;t=92s" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!If68!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F777dcf79-7811-4204-a07e-9a58258df35a_1146x1006.jpeg 424w, https://substackcdn.com/image/fetch/$s_!If68!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F777dcf79-7811-4204-a07e-9a58258df35a_1146x1006.jpeg 848w, https://substackcdn.com/image/fetch/$s_!If68!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F777dcf79-7811-4204-a07e-9a58258df35a_1146x1006.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!If68!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F777dcf79-7811-4204-a07e-9a58258df35a_1146x1006.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!If68!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F777dcf79-7811-4204-a07e-9a58258df35a_1146x1006.jpeg" width="586" height="514.411867364747" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/777dcf79-7811-4204-a07e-9a58258df35a_1146x1006.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1006,&quot;width&quot;:1146,&quot;resizeWidth&quot;:586,&quot;bytes&quot;:260529,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:&quot;https://www.youtube.com/watch?v=ORTDAEx7vAU&amp;t=92s&quot;,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://tmoglobalcomms.substack.com/i/175149987?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F777dcf79-7811-4204-a07e-9a58258df35a_1146x1006.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!If68!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F777dcf79-7811-4204-a07e-9a58258df35a_1146x1006.jpeg 424w, https://substackcdn.com/image/fetch/$s_!If68!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F777dcf79-7811-4204-a07e-9a58258df35a_1146x1006.jpeg 848w, https://substackcdn.com/image/fetch/$s_!If68!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F777dcf79-7811-4204-a07e-9a58258df35a_1146x1006.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!If68!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F777dcf79-7811-4204-a07e-9a58258df35a_1146x1006.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>What I truly loved about this interview was how Carlos King handled it and how poised she was about all of it. It wasn&#8217;t about digging for dirt or trying to squeeze out a viral soundbite. He sat in those moments with Apryl, with compassion and empathy in the way he listened. He gave her room to breathe &#8212; and plenty of compliments &#8212; maybe that was it too. But whatever it was, it was great to allow her to advocate for being human, admitting to her mistakes, regrets and her growth. We need more of that &#8212; none of us are without our stains.</p><p>This is the part PR doesn&#8217;t usually show you. In the headlines, people become characters in a plotline, frozen at the moment of the &#8220;twist.&#8221; But real transformation happens in the sacred quiet, when no one&#8217;s watching.</p><p>It got me thinking about the plot twists in my own life&#8212;those moments when everything changed, and not always for the better from the looks of things, but I&#8217;ve learned not to trust what it looks like - ever. </p><p>I&#8217;ve had my share of brutal betrayals and I&#8217;ve made my own mistakes, and plenty of people have misunderstood my POV&#8212;most of them only catching the highlight reel. </p><p>There were times, especially when I slipped into victim mode and handed over my power, that I felt trapped inside someone else&#8217;s narrative, playing a part I never asked for.</p><p>Here&#8217;s the secret: every good story has to have a plot twist. But a plot twist isn&#8217;t the end&#8212;it&#8217;s just the turn. You get to decide what comes next. I believe that&#8217;s what Apryl Jones is doing, and it&#8217;s what I had to learn to do, too.</p><p>It&#8217;s easy to get trapped in the story that&#8217;s told about you. It&#8217;s harder&#8212;and braver&#8212;to do the inner work it takes to move past the pain, to honor your own journey, and to decide what comes next. </p><p>So if your life has taken a plot twist the world didn&#8217;t see coming, if you&#8217;ve been misunderstood or miscast in someone else&#8217;s story, hear me: you&#8217;re not done yet. The headline isn&#8217;t the whole story. You&#8217;re the one holding the pen.</p><p>And if you want to know how I made peace with my own plot twists, how I learned to lay down other people&#8217;s scripts and pick up my own, I poured all of that into my new memoir, <em><a href="https://www.amazon.com/dp/B0FP5V2N1Z">CHOSEN: The Sacred Journey to Wholeness Before &#8216;I Do&#8217;</a></em><a href="https://www.amazon.com/dp/B0FP5V2N1Z">. </a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://www.amazon.com/dp/B0FP5V2N1Z" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Cz-M!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F23609d47-620c-4fd5-90ed-a46cc03d2408_1410x2250.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Cz-M!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F23609d47-620c-4fd5-90ed-a46cc03d2408_1410x2250.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Cz-M!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F23609d47-620c-4fd5-90ed-a46cc03d2408_1410x2250.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Cz-M!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F23609d47-620c-4fd5-90ed-a46cc03d2408_1410x2250.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Cz-M!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F23609d47-620c-4fd5-90ed-a46cc03d2408_1410x2250.jpeg" width="272" height="434.0425531914894" 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srcset="https://substackcdn.com/image/fetch/$s_!Cz-M!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F23609d47-620c-4fd5-90ed-a46cc03d2408_1410x2250.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Cz-M!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F23609d47-620c-4fd5-90ed-a46cc03d2408_1410x2250.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Cz-M!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F23609d47-620c-4fd5-90ed-a46cc03d2408_1410x2250.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Cz-M!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F23609d47-620c-4fd5-90ed-a46cc03d2408_1410x2250.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p></p><p><strong>Every good story has a plot twist, but not every plot twist gets a redemption arc&#8212;unless you write it yourself.</strong></p><p>What&#8217;s the plot twist that changed your story? And how are you deciding to write your next chapter?</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://tmoglobalcomms.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">TMO GLOBAL COMMS PR + PLOT TWISTS is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[PR + Plot Twists™: The Silence, The Shift, and My Debut]]></title><description><![CDATA[Introducing - CHOSEN]]></description><link>https://tmoglobalcomms.substack.com/p/pr-plot-twists-the-silence-the-shift</link><guid isPermaLink="false">https://tmoglobalcomms.substack.com/p/pr-plot-twists-the-silence-the-shift</guid><dc:creator><![CDATA[TMO Global Comms | 1stLadyofPR]]></dc:creator><pubDate>Mon, 01 Sep 2025 23:37:51 GMT</pubDate><enclosure url="https://substack-video.s3.amazonaws.com/video_upload/post/170795601/e4831061-73d3-4b66-9574-0c896d9ef374/transcoded-1756767546.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><strong>Happy September, My People!</strong></p><p>It&#8217;s my B&#8217;Earthday Month and I have an exciting announcement. But first, let&#8217;s call it like it is: I&#8217;ve been silent for two months.</p><p>Not because I ran out of things to say, but because life&#8212;and the world&#8212;knocked the wind out of me. <strong><a href="https://tmoglobalcomms.substack.com/p/brand-situation-diddys-cosmic-meltdown">Diddy</a></strong> met his fate and, yes, our cosmic prediction didn&#8217;t disappoint. He really got off light&#8212;and to that, we say, God is good. Then, the headlines detonated: scandals, wars, rumors of more wars. 2025 has arrived in a raw, unfiltered way, one that no PR spin could soften.</p><p>It&#8217;s been a year that has forced me to examine every corner of my life as it unfolded. I lost someone very close&#8212;my wonderful stepfather (RIP). Our family celebrated a new birth (Welcome, Nephew!)&#8212;a reminder that life always finds a way to come full circle. My mom and I walked away from a scary car accident, which was actually a blessing in disguise, as we ended up with a new ride (after being told two days prior by the dealership that it was time to upgrade!).</p>
      <p>
          <a href="https://tmoglobalcomms.substack.com/p/pr-plot-twists-the-silence-the-shift">
              Read more
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   ]]></content:encoded></item><item><title><![CDATA[PR + Plot Twists™: Solange's Strategic Art of Being]]></title><description><![CDATA[When Quiet Power Speak Volumes]]></description><link>https://tmoglobalcomms.substack.com/p/brand-situation-solanges-strategic</link><guid isPermaLink="false">https://tmoglobalcomms.substack.com/p/brand-situation-solanges-strategic</guid><pubDate>Mon, 16 Jun 2025 14:10:26 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!qoJ8!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9d99a407-8a0d-4eda-b96b-4de1622e6836_1080x1080.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!qoJ8!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9d99a407-8a0d-4eda-b96b-4de1622e6836_1080x1080.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!qoJ8!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9d99a407-8a0d-4eda-b96b-4de1622e6836_1080x1080.jpeg 424w, https://substackcdn.com/image/fetch/$s_!qoJ8!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9d99a407-8a0d-4eda-b96b-4de1622e6836_1080x1080.jpeg 848w, https://substackcdn.com/image/fetch/$s_!qoJ8!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9d99a407-8a0d-4eda-b96b-4de1622e6836_1080x1080.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!qoJ8!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9d99a407-8a0d-4eda-b96b-4de1622e6836_1080x1080.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!qoJ8!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9d99a407-8a0d-4eda-b96b-4de1622e6836_1080x1080.jpeg" width="1080" height="1080" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/9d99a407-8a0d-4eda-b96b-4de1622e6836_1080x1080.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1080,&quot;width&quot;:1080,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:162527,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://tmoglobalcomms.substack.com/i/161882666?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9d99a407-8a0d-4eda-b96b-4de1622e6836_1080x1080.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!qoJ8!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9d99a407-8a0d-4eda-b96b-4de1622e6836_1080x1080.jpeg 424w, https://substackcdn.com/image/fetch/$s_!qoJ8!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9d99a407-8a0d-4eda-b96b-4de1622e6836_1080x1080.jpeg 848w, https://substackcdn.com/image/fetch/$s_!qoJ8!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9d99a407-8a0d-4eda-b96b-4de1622e6836_1080x1080.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!qoJ8!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9d99a407-8a0d-4eda-b96b-4de1622e6836_1080x1080.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>You know how social media works &#8211; you're scrolling, and suddenly something stops you in your tracks. For me, it was an Instagram Reel using Solange's "Stay" as its soundtrack. That effortless cool, that undeniable vibe that makes you think, "damn, Solange really is that girl." And just like that, I'm thinking about how she's mastered something far more elusive than fame: cultural resonance.</p><p>There's something masterful about how Solange has positioned herself in the cultural landscape. While others might have fought against predetermined narratives or tried to compete in the pop arena, she chose to build her own playing field entirely. It's brand strategy at its most authentic&#8212;when the strategy is simply being unapologetically yourself.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://tmoglobalcomms.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">TMO GLOBAL COMMS PR + PLOT TWISTS is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>Take "Cranes in the Sky," which dropped in 2016 as part of "A Seat at the Table." It landed during a summer when the country was reeling from the killings of Alton Sterling and Philando Castile. </p><p>While the world was shouting and grieving, Solange gave us something else entirely: a gentle, aching meditation on Black pain, healing, and resilience. "I tried to drink it away... I tried to dance it away... I tried to work it away," she sang, capturing the exhaustion of living in a country that keeps handing you new wounds. When the song won her a Grammy, it felt less like a music industry stamp and more like the culture saying, "We see you."</p><p>The genius wasn't just in what she said, but in how she said it. The ethereal production, the vocals&#8212;it was a protest song wrapped in poetry, a political statement delivered through personal confession. The track became an anthem not just for individual sorrow, but on an individual level, it was a salve for me at that time, and also for a community trying to process generational trauma while still daring to dream of joy. That's the thing about Solange's brand&#8212;it's built on substance, not simply soundbites.</p><p>Through Saint Heron, which she founded in 2013, she's been steadily building a cultural institution that extends far beyond music. Her work is as much about making space for other Black creatives as it is about her own output. And now, in true Solange fashion, she&#8217;s popped backout in Houston, curating a series of performances quietly turning the spotlight on her hometown&#8217;s creative communities and deep musical roots.</p><p>What makes Solange's brand so fascinating is how it stands in beautiful contrast to her sister's pop cultural dominance. While Beyonc&#233; commands the spotlight with arena-filling spectacle (and does it magnificently), Solange bends light itself, creating prisms where art, culture, and the ethereal intersect. </p><p>She doesn't chase the spotlight&#8212;she transforms it into something artistically new every time. The timing of this reflection feels especially poignant as her mother, Tina Knowles, just wrapped up her book tour promoting "<strong>Matriarch</strong>," reminding us that from one source can come such beautifully different forms of power. And it&#8217;s not lost on me: the way all three of them are out here, each promoting a project, strategically galvanizing the country&#8217;s attention. Genius.</p><p>The brand lesson here? True influence doesn't always shout&#8212;sometimes it hums at a frequency that makes everything around it vibrate differently. Solange has built her brand not by chasing trends or fighting comparisons, but by consistently choosing depth over display, intention over attention. In a cultural landscape obsessed with being seen, she's created a brand that makes people stop and really look.</p><p>What's next for Solange? If past performance indicates future results, it won't be anything we expect. And that's exactly why we keep watching. Because in a world of calculated brand moves and careful positioning, she's showing us what it looks like when your brand strategy is simply Being.</p><p></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://tmoglobalcomms.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">TMO GLOBAL COMMS PR + PLOT TWISTS is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[One Month In: Diddy's Court Drama, Shay Shay Shakes, and Keri Hilson’s Hot Tea 🍵]]></title><description><![CDATA[Pippin' Hot Tea Brewing from The Office of The 1st Lady]]></description><link>https://tmoglobalcomms.substack.com/p/one-month-in-diddys-court-drama-shay</link><guid isPermaLink="false">https://tmoglobalcomms.substack.com/p/one-month-in-diddys-court-drama-shay</guid><dc:creator><![CDATA[TMO Global Comms | 1stLadyofPR]]></dc:creator><pubDate>Tue, 13 May 2025 17:13:15 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!4lzB!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c938d56-6da7-4bbb-b607-6563e0fc1c93_500x500.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!4lzB!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c938d56-6da7-4bbb-b607-6563e0fc1c93_500x500.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!4lzB!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c938d56-6da7-4bbb-b607-6563e0fc1c93_500x500.jpeg 424w, https://substackcdn.com/image/fetch/$s_!4lzB!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c938d56-6da7-4bbb-b607-6563e0fc1c93_500x500.jpeg 848w, https://substackcdn.com/image/fetch/$s_!4lzB!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c938d56-6da7-4bbb-b607-6563e0fc1c93_500x500.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!4lzB!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c938d56-6da7-4bbb-b607-6563e0fc1c93_500x500.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!4lzB!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c938d56-6da7-4bbb-b607-6563e0fc1c93_500x500.jpeg" width="500" height="500" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/9c938d56-6da7-4bbb-b607-6563e0fc1c93_500x500.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:500,&quot;width&quot;:500,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:23742,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://tmoglobalcomms.substack.com/i/163477380?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c938d56-6da7-4bbb-b607-6563e0fc1c93_500x500.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!4lzB!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c938d56-6da7-4bbb-b607-6563e0fc1c93_500x500.jpeg 424w, https://substackcdn.com/image/fetch/$s_!4lzB!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c938d56-6da7-4bbb-b607-6563e0fc1c93_500x500.jpeg 848w, https://substackcdn.com/image/fetch/$s_!4lzB!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c938d56-6da7-4bbb-b607-6563e0fc1c93_500x500.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!4lzB!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c938d56-6da7-4bbb-b607-6563e0fc1c93_500x500.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Houston&#8230;we have A LOT OF Brand Situations cooking on the stove, CHILE!</p><p>Week 2 of the Diddy trial and, whew, the plot just keeps thickening. If you&#8217;re asking yourself whether #DiddyDoIt is about to become <a href="https://medium.com/@tmorrisonpr/is-diddy-done-from-mogal-to-mere-mortal-b30549ae7d14">#DiddyDone,</a> you&#8217;re not alone&#8212;trust, we see y&#8217;all debating on the timeline. </p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://tmoglobalcomms.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">TMO GLOBAL COMMS PR + PLOT TWISTS is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>But before you jump to conclusions, maybe take a second to see what the stars have to say. Yep, you read that right. We put the Diddy drama under a cosmic microscope in our latest</p><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;03bdfec3-31bc-487e-b9a2-522268ed05d0&quot;,&quot;caption&quot;:&quot;BRAND SITUATION&#8482;: Diddy's Downfall&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;lg&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;BRAND SITUATION&#8482;: Diddy's Cosmic Meltdown: A Classic Crisis PR Case Study&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:3809564,&quot;name&quot;:&quot;Office of The 1ST Lady&quot;,&quot;bio&quot;:&quot;Brand Evolution + Communications Expert | Specializing in Brand Astrology + Archetypes | Founder @TMOGlobal &#127482;&#127480; &#127475;&#127468; &#127464;&#127470;&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/17b16e24-3415-4331-a270-fcf88c07736a_176x176.jpeg&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2025-04-17T13:40:29.318Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7e8425c4-99bf-4fd0-9aa1-67884f429849_498x498.gif&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://tmoglobalcomms.substack.com/p/brand-situation-diddys-cosmic-meltdown&quot;,&quot;section_name&quot;:null,&quot;video_upload_id&quot;:null,&quot;id&quot;:160660921,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:1,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;TMO GLOBAL COMMS PR + PLOT TWISTS&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcbd6cae1-7c28-44a0-844d-1f89fee7cd99_176x176.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><p>Spoiler: Mercury is not retrograde, but somebody&#8217;s publicist sure wishes it was.</p><p>And just when you thought things couldn&#8217;t get messier in celebrity land, it looks like "Club Shay Shay" hit pause. Shannon Sharpe is in the thick of it, facing the fallout from some serious "SA" allegations. The Club&#8217;s doors are (temporarily?) closed, and the streets want to know: is Shannon&#8217;s brand about to take a permanent L? We break it all down in</p><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;6f1845d6-f1ed-4a0d-a425-fa7a24873409&quot;,&quot;caption&quot;:&quot;BRAND SITUATION&#8482;: Shannon's Shay Shay Shake-Up&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;lg&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;BRAND SITUATION&#8482;: Shannon's Shay Shay Shake Down&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:3809564,&quot;name&quot;:&quot;Office of The 1ST Lady&quot;,&quot;bio&quot;:&quot;Brand Evolution + Communications Expert | Specializing in Brand Astrology + Archetypes | Founder @TMOGlobal &#127482;&#127480; &#127475;&#127468; &#127464;&#127470;&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/17b16e24-3415-4331-a270-fcf88c07736a_176x176.jpeg&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2025-04-23T12:43:40.636Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F979bccd4-7e8f-488b-b3f6-9509376f4b64_1080x1080.jpeg&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://tmoglobalcomms.substack.com/p/brand-situation-shannons-shay-shay&quot;,&quot;section_name&quot;:null,&quot;video_upload_id&quot;:null,&quot;id&quot;:161908953,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:1,&quot;comment_count&quot;:1,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;TMO GLOBAL COMMS PR + PLOT TWISTS&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcbd6cae1-7c28-44a0-844d-1f89fee7cd99_176x176.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><p>Because you know, we don&#8217;t just follow the tea&#8212;we serve it, with receipts&#8230;<em>sometimes</em>, ha! *sips tea*</p><p>Oh, and speaking of hot tea (or the&#8217;, if you&#8217;ve got a little French in your bag), have you checked out</p><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;62b4fbf7-f335-404b-b338-fe55e26cfb69&quot;,&quot;caption&quot;:&quot;The plot thickens, folks. This week's PR + Plot Twists&#8482; comes straight from the R&amp;B history books, courtesy of Keri Hilson's bombshell interview on The Breakfast Club. The twist? What we all thought was a classic celebrity feud was actually a masterclass in industry manipulation &#8211; and Keri was the one paying the tuition.&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;lg&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;PR +PLOT TWISTS&#8482;: The Keri Hilson Revelation &quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:3809564,&quot;name&quot;:&quot;Office of The 1ST Lady&quot;,&quot;bio&quot;:&quot;Brand Evolution + Communications Expert | Specializing in Brand Astrology + Archetypes | Founder @TMOGlobal &#127482;&#127480; &#127475;&#127468; &#127464;&#127470;&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/17b16e24-3415-4331-a270-fcf88c07736a_176x176.jpeg&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2025-04-10T13:32:28.334Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F50279020-bde6-48a0-95ab-9425c6044fad_1080x1920.jpeg&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://tmoglobalcomms.substack.com/p/pr-plot-twists-the-keri-hilson-revelation&quot;,&quot;section_name&quot;:null,&quot;video_upload_id&quot;:null,&quot;id&quot;:160969049,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:2,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;TMO GLOBAL COMMS PR + PLOT TWISTS&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcbd6cae1-7c28-44a0-844d-1f89fee7cd99_176x176.png&quot;,&quot;belowTheFold&quot;:true,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><p> Keri dropped some pippin' hot revelations and trust, this post is still racking up views. If you missed her story, now&#8217;s the time to take a look and a listen&#8212;Keri&#8217;s saga is a masterclass in brand bounce-back and the kind of plot twist we live for.</p><p>And let&#8217;s just pause for a sec&#8212;we&#8217;re officially ONE MONTH IN and the readership is going CRAZY. Like, you can&#8217;t sit with us unless you&#8217;re subscribed (kidding, but not really). </p><p>We got new blogs brewing and some fire interviews lined up with ATL beauty bosses who are changing the game. Don&#8217;t sleep&#8212;you know you don&#8217;t want to miss this. Subscribe here: </p><div class="embedded-publication-wrap" data-attrs="{&quot;id&quot;:4508133,&quot;name&quot;:&quot;TMO GLOBAL COMMS PR + PLOT TWISTS&quot;,&quot;logo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcbd6cae1-7c28-44a0-844d-1f89fee7cd99_176x176.png&quot;,&quot;base_url&quot;:&quot;https://tmoglobalcomms.substack.com&quot;,&quot;hero_text&quot;:&quot;Founded by @1stLadyofPR Brand/PR Evolution Coach | Specializing in Brand Astrology &amp; Archetypes. Helping established, globally-minded brands EVOLVE PR/SM + Positioning&quot;,&quot;author_name&quot;:&quot;Office of The 1ST Lady&quot;,&quot;show_subscribe&quot;:true,&quot;logo_bg_color&quot;:&quot;#ffffff&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="EmbeddedPublicationToDOMWithSubscribe"><div class="embedded-publication show-subscribe"><a class="embedded-publication-link-part" native="true" href="https://tmoglobalcomms.substack.com?utm_source=substack&amp;utm_campaign=publication_embed&amp;utm_medium=web"><img class="embedded-publication-logo" src="https://substackcdn.com/image/fetch/$s_!vkXe!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcbd6cae1-7c28-44a0-844d-1f89fee7cd99_176x176.png" width="56" height="56" style="background-color: rgb(255, 255, 255);"><span class="embedded-publication-name">TMO GLOBAL COMMS PR + PLOT TWISTS</span><div class="embedded-publication-hero-text">Founded by @1stLadyofPR Brand/PR Evolution Coach | Specializing in Brand Astrology &amp; Archetypes. Helping established, globally-minded brands EVOLVE PR/SM + Positioning</div><div class="embedded-publication-author-name">By Office of The 1ST Lady</div></a><form class="embedded-publication-subscribe" method="GET" action="https://tmoglobalcomms.substack.com/subscribe?"><input type="hidden" name="source" value="publication-embed"><input type="hidden" name="autoSubmit" value="true"><input type="email" class="email-input" name="email" placeholder="Type your email..."><input type="submit" class="button primary" value="Subscribe"></form></div></div><p>Signing Off for now.</p><p>The 1st Lady of PR</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://tmoglobalcomms.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">TMO GLOBAL COMMS PR + PLOT TWISTS is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[BRAND SITUATION™: Shannon's Shay Shay Shake Down]]></title><description><![CDATA[BRAND SITUATION&#8482;: Shannon's Shay Shay Shake-Up]]></description><link>https://tmoglobalcomms.substack.com/p/brand-situation-shannons-shay-shay</link><guid isPermaLink="false">https://tmoglobalcomms.substack.com/p/brand-situation-shannons-shay-shay</guid><dc:creator><![CDATA[TMO Global Comms | 1stLadyofPR]]></dc:creator><pubDate>Wed, 23 Apr 2025 12:43:40 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!agfF!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F979bccd4-7e8f-488b-b3f6-9509376f4b64_1080x1080.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!agfF!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F979bccd4-7e8f-488b-b3f6-9509376f4b64_1080x1080.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!agfF!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F979bccd4-7e8f-488b-b3f6-9509376f4b64_1080x1080.jpeg 424w, https://substackcdn.com/image/fetch/$s_!agfF!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F979bccd4-7e8f-488b-b3f6-9509376f4b64_1080x1080.jpeg 848w, https://substackcdn.com/image/fetch/$s_!agfF!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F979bccd4-7e8f-488b-b3f6-9509376f4b64_1080x1080.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!agfF!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F979bccd4-7e8f-488b-b3f6-9509376f4b64_1080x1080.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!agfF!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F979bccd4-7e8f-488b-b3f6-9509376f4b64_1080x1080.jpeg" width="1080" height="1080" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/979bccd4-7e8f-488b-b3f6-9509376f4b64_1080x1080.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1080,&quot;width&quot;:1080,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:99116,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://tmoglobalcomms.substack.com/i/161908953?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F979bccd4-7e8f-488b-b3f6-9509376f4b64_1080x1080.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!agfF!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F979bccd4-7e8f-488b-b3f6-9509376f4b64_1080x1080.jpeg 424w, https://substackcdn.com/image/fetch/$s_!agfF!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F979bccd4-7e8f-488b-b3f6-9509376f4b64_1080x1080.jpeg 848w, https://substackcdn.com/image/fetch/$s_!agfF!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F979bccd4-7e8f-488b-b3f6-9509376f4b64_1080x1080.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!agfF!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F979bccd4-7e8f-488b-b3f6-9509376f4b64_1080x1080.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>BRAND SITUATION&#8482;: Shannon's Shay Shay Shake-Up<br>PR + Plot Twist&#8482; Rating: &#127775;&#127775;&#127775;&#127775; (Media Mogul Meltdown Level)<br>Industry Impact: Nine-Figure Nuclear Event<br>Brand Status: Critical/Under Civil Investigation</p><p>When you build an empire on your personal brand, a single lawsuit can shake the whole kingdom.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://tmoglobalcomms.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">TMO GLOBAL COMMS PR + PLOT TWISTS is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>That's exactly what's happening with Shannon Sharpe right now. <a href="https://variety.com/2025/digital/news/club-shay-shay-host-shannon-sharpe-sued-sexual-assault-1236373930/">The host of the wildly successful "Club Shay Shay" podcast</a> is facing what might be the worst possible timing for a brand crisis. Imagine this: You're about to sign <a href="https://www.si.com/college/hbcu/football/shannon-sharpe-reportedly-signing-100m-media-deal">potentially the biggest podcast deal in sports media history</a> - we're talking nine figures - and suddenly, boom. A $50 million lawsuit drops. The timing is not lost on me, okay?!</p><p>Let's be honest, though: Did Unc play himself? <a href="https://people.com/shannon-sharpe-accused-rape-sexual-assault-lawsuit-11718925">The situation involves a much younger woman</a>, and truth be told, Shannon's whole brand has been built on this carefully crafted mystery about who he really is. Like is it men or women? The "will he, won't he" of it all has kept audiences guessing and engagement high, but sometimes that sword cuts both ways.</p><div class="native-video-embed" data-component-name="VideoPlaceholder" data-attrs="{&quot;mediaUploadId&quot;:&quot;63e4e67a-8873-45a1-8dd5-9e591ace5818&quot;,&quot;duration&quot;:null}"></div><p></p><p>But this lawyer, <a href="https://www.click2houston.com/news/local/2025/04/21/shannon-sharpe-sued-by-houston-based-attorney-tony-buzbee-in-50m-sexual-assault-lawsuit/">Tony Buzbee</a>, seems to have a special talent for showing up whenever a successful Black man is about to level up. Like... we've seen this movie before, haven't we? Jay-Z. Just saying.</p><p>Let's break down why this is such a fascinating case study in brand crisis management:</p><p><strong>The Timing Is Everything</strong><br>Remember when your mom or wise Auntie told you timing is everything? Well, <a href="https://frontofficesports.com/shannon-sharpe-eyes-100m-podcast-deal-a-volume-contract-expires/">Sharpe's deal with The Volume podcast network is expiring</a>. He's not just negotiating a new contract; he's potentially redefining the entire creator economy landscape. The lawsuit couldn't have dropped at a more critical moment if it tried.</p><p><strong>The Empire Effect</strong><br>This isn't just about one show. <a href="https://www.bet.com/article/ctnx2m/shannon-sharpe-club-shay-shay-100-million-media-deal">The Shay Shay Network includes multiple programs</a> - Club Shay Shay, Nightcap, and more. When your brand is a network, every tremor feels like an earthquake.</p><p><strong>The Independence Factor</strong><br>Here's the plot twist that makes this situation extra spicy: Sharpe isn't just talent working for a big network. He's the network. There's no corporate PR machine to hide behind, no parent company to take the heat. It's all him, baby.</p><p><strong>The Stakes</strong><br>Let's be clear about what's on the line here:</p><ul><li><p>A potential $100M+ media deal</p></li><li><p>An entire network of shows</p></li><li><p>The future of independent sports media</p></li><li><p>A blueprint for creator economy crisis management</p></li></ul><p><strong>The PR Plot Twist&#8482; We Didn't See Coming</strong><br>The real gag? Shannon's mysterious persona and boundary-pushing content helped build his empire, but it might be the same energy that's putting it at risk. When you play with fire for the views, sometimes you get burned. And when <a href="https://sports.yahoo.com/nfl/article/hall-of-fame-te-and-espn-analyst-shannon-sharpe-accused-of-sexual-assault-battery-in-50m-lawsuit-190201419.html">that September 2024 live-stream mishap happened</a>... chile, the writing was on the wall.</p><p><strong>What Happens Next?</strong><br>Look, we've got questions. Will this tank the pending media deal? Can you save a personal brand empire when it's under this kind of heat? And what's the real story with Buzbee and his pattern of cases?</p><p>Shannon's brand has always walked a tightrope between messy and magnetic. That's been his secret sauce. But when you build an empire on being unpredictable, don't be shocked when unpredictable things happen.</p><p>Is this just another celebrity scandal? Only time can tell, but this is definitely a case study in modern media empire crisis management. And honey, we're all taking notes.</p><p>Stay tuned, because this BRAND SITUATION&#8482; is far from over. The real question isn't just whether Sharpe can navigate this crisis - it's whether he's writing the playbook for how independent media empires handle brand catastrophes in the digital age.</p><p>And Chile at the end of the day, the day is gone end &#128518; #GLOrilla and that's the kind of tea we're here to spill.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://tmoglobalcomms.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">TMO GLOBAL COMMS PR + PLOT TWISTS is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[BRAND SITUATION™: Diddy's Cosmic Meltdown: A Classic Crisis PR Case Study]]></title><description><![CDATA[A continuation from The Office of The First Lady: Is Diddy Done? From Mogul to Mere Mortal]]></description><link>https://tmoglobalcomms.substack.com/p/brand-situation-diddys-cosmic-meltdown</link><guid isPermaLink="false">https://tmoglobalcomms.substack.com/p/brand-situation-diddys-cosmic-meltdown</guid><dc:creator><![CDATA[TMO Global Comms | 1stLadyofPR]]></dc:creator><pubDate>Thu, 17 Apr 2025 13:40:29 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!h8TT!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7e8425c4-99bf-4fd0-9aa1-67884f429849_498x498.gif" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><strong>BRAND SITUATION&#8482;: </strong>Diddy's Downfall<br><strong>PR + Plot Twist&#8482;:</strong> <em>Rating:</em> &#127775;&#127775;&#127775;&#127775;&#127775; (Cosmic Crisis Level)<br><strong>Industry Impact: </strong>Extinction-Level Event<br><strong>Brand Status:</strong> Critical/Under Federal Investigation</p><p>***************</p><p>Divine Timing is showing all the way out right now, and every planet in the sky is pointing to one cosmic moment: Diddy's trial in May 2025. Get ready, because the celestial forecast suggests a courtroom drama of cosmic proportions.</p><p>Forget subtle hints&#8212;Sean "P. Diddy" Combs' chart is currently broadcasting like a supernova. We're talking about a planetary alignment so intense, it's practically screaming from the rooftops. If you've ever wondered how astrology can decode real-world events, this is your masterclass.</p><p>Born November 4, 1969, Diddy's birth chart is about to become a case study in karmic timing. Let's dive into the astrological forces at play.</p><p>So, you know those moments when the universe decides to spill ALL the tea at once? When a power player's chart starts screaming louder than a fire alarm at 3 AM? That's exactly what's happening with Sean "P. Diddy" Combs' cosmic blueprint, and let me tell you &#8211; the stars are not being subtle. &#127775;</p><p><strong>Sun in Scorpio: The Tea is Celestial (and the PR Crisis is Nuclear)</strong></p><p>Y'all, let's talk about Diddy's Scorpio Sun&#8212;because if there was ever a time when Scorpio energy was showing out, it's now. Based on his birth chart it is giving <strong>pure</strong> Scorpio intensity: transformation, power, and yes&#8212;those hidden truths that always find their way to the light. In PR terms? We're watching a <em>legacy</em> brand implode in real-time.</p><p><strong>The Divine Timing (and Crisis Communications Chaos)</strong></p><p>The cosmos have their own schedule, and the way these events are unfolding&#8212;right as we're heading into a major eclipse season with Pluto making power moves&#8212;is pure celestial choreography. </p><p>From a PR perspective, this is what we call &#8230;</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!wCgk!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35381022-d0e4-463b-9c87-b9f153af0d31_250x250.gif" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!wCgk!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35381022-d0e4-463b-9c87-b9f153af0d31_250x250.gif 424w, https://substackcdn.com/image/fetch/$s_!wCgk!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35381022-d0e4-463b-9c87-b9f153af0d31_250x250.gif 848w, https://substackcdn.com/image/fetch/$s_!wCgk!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35381022-d0e4-463b-9c87-b9f153af0d31_250x250.gif 1272w, https://substackcdn.com/image/fetch/$s_!wCgk!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35381022-d0e4-463b-9c87-b9f153af0d31_250x250.gif 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!wCgk!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35381022-d0e4-463b-9c87-b9f153af0d31_250x250.gif" width="320" height="320" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/35381022-d0e4-463b-9c87-b9f153af0d31_250x250.gif&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:250,&quot;width&quot;:250,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:3028676,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/gif&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://tmoglobalcomms.substack.com/i/160660921?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35381022-d0e4-463b-9c87-b9f153af0d31_250x250.gif&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!wCgk!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35381022-d0e4-463b-9c87-b9f153af0d31_250x250.gif 424w, https://substackcdn.com/image/fetch/$s_!wCgk!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35381022-d0e4-463b-9c87-b9f153af0d31_250x250.gif 848w, https://substackcdn.com/image/fetch/$s_!wCgk!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35381022-d0e4-463b-9c87-b9f153af0d31_250x250.gif 1272w, https://substackcdn.com/image/fetch/$s_!wCgk!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35381022-d0e4-463b-9c87-b9f153af0d31_250x250.gif 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p></p><p>an "extinction-level event." No amount of crisis communications can offset federal raids broadcast on every major network. The optics? Devastating. The timing? Calculated. The damage? Potentially irreparable.</p><p><strong>The Pluto Plot Twist (and Brand Death Spiral)</strong></p><p>From billionaire to fighting for his legacy&#8212;this is giving major Plutonian transformation energy. Unlike his Love era rebrand, this time the universe is writing the script. When Pluto gets involved in a Scorpio's story, it's never just about the surface-level drama. It's about deep, soul-level transformation that's been brewing beneath the surface.</p><p>That "Love" era marketing strategy? Aged like milk in the sun. This PR crisis is a masterclass in how personal brands can become poison overnight. We're witnessing decades of carefully crafted image management unravel faster than a crisis communications team can draft a statement.</p><p><strong>Looking Ahead (Through Both Cosmic and PR Lenses)</strong></p><p>As we approach May 2025, Saturn's influence is giving "karma comes collecting" energy, while Jupiter's expansive nature means nothing stays hidden. For my astro peeps following this cosmic drama, those upcoming eclipses aren't playing around&#8212;they're about to amplify everything.</p><p>The silence from Team Diddy is deafening. But here's the thing&#8212;when you're under federal investigation, your lawyers become your PR team, and their strategy is always "no comment,&#8221; and I know that frustration very well. </p><p>The court of public opinion becomes the least of your concerns.</p><p><strong>PR Crisis Survival Guide (Because the Stars Never Lie and Neither Should Your Statement)</strong></p><p>For my PR pros watching this unfold, here's what the cosmos (and two decades of crisis communications) have taught us about extinction-level events:</p><ul><li><p>First 24 Hours are Everything: Like a Mercury retrograde, you can't stop it, but you can prepare. Have your dark site ready, statements drafted, and spokesperson prepped before crisis hits</p></li><li><p>Get Your House in Order: While everyone's focused on the main story, check for other potential issues. The stars (and reporters) always find more</p></li><li><p>Control Your Narrative or Someone Else Will: In Diddy's case, the feds are writing the story. Don't let that be <em>you</em> or the previous <em>client</em> <em>that</em> <em>wouldn&#8217;t</em> <em>listen</em> and currently serving jail time, since the past 4 years. And yes, that&#8217;s REAL the&#8217; &#129750;</p></li><li><p>Know When to Fold: Sometimes, the best PR strategy is accepting the L and planning for the rebuild. Not every brand can (or should) survive</p></li></ul><p><strong>The Bigger Message (For Astrologers and PR Pros Alike)</strong></p><p>The stars are showing us something bigger than just one person's story:</p><ul><li><p>Power isn't permanent&#8212;it's on loan from the universe (and stakeholder trust can evaporate overnight)</p></li><li><p>What's done in the dark will always find its light (and in 2024, receipts never die)</p></li><li><p>Sometimes your biggest flex becomes your biggest lesson (and no media training can save you from federal agents)</p></li></ul><p><strong>Want to Future-Proof Your PR Strategy? Let's Talk Cosmic Crisis Communications</strong></p><p>Ready to understand how your birth chart affects your media presence and crisis response style? Book a "Celestial PR Strategy Session" with us and discover:</p><ul><li><p>Your communication planet placements (crucial for media training)</p></li><li><p>Best timing for launches and announcements</p></li><li><p>Natural crisis management style based on your chart</p></li><li><p>Personal brand alignment with the cosmos</p></li></ul><p>For all my cosmic seekers and industry watchers, stay tuned. The stars are suggesting this story is far from over, and the next chapter? It's about to give us <em><strong>everything</strong></em>. And that's on Pluto Periodt.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!h8TT!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7e8425c4-99bf-4fd0-9aa1-67884f429849_498x498.gif" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!h8TT!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7e8425c4-99bf-4fd0-9aa1-67884f429849_498x498.gif 424w, https://substackcdn.com/image/fetch/$s_!h8TT!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7e8425c4-99bf-4fd0-9aa1-67884f429849_498x498.gif 848w, https://substackcdn.com/image/fetch/$s_!h8TT!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7e8425c4-99bf-4fd0-9aa1-67884f429849_498x498.gif 1272w, https://substackcdn.com/image/fetch/$s_!h8TT!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7e8425c4-99bf-4fd0-9aa1-67884f429849_498x498.gif 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!h8TT!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7e8425c4-99bf-4fd0-9aa1-67884f429849_498x498.gif" width="498" height="498" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/7e8425c4-99bf-4fd0-9aa1-67884f429849_498x498.gif&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:498,&quot;width&quot;:498,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:4568725,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/gif&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://tmoglobalcomms.substack.com/i/160660921?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7e8425c4-99bf-4fd0-9aa1-67884f429849_498x498.gif&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!h8TT!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7e8425c4-99bf-4fd0-9aa1-67884f429849_498x498.gif 424w, https://substackcdn.com/image/fetch/$s_!h8TT!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7e8425c4-99bf-4fd0-9aa1-67884f429849_498x498.gif 848w, https://substackcdn.com/image/fetch/$s_!h8TT!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7e8425c4-99bf-4fd0-9aa1-67884f429849_498x498.gif 1272w, https://substackcdn.com/image/fetch/$s_!h8TT!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7e8425c4-99bf-4fd0-9aa1-67884f429849_498x498.gif 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p> </p><p>(Limited spots available for April/May strategy sessions. Birth time required for this one, bestie&#8212;we're going deep! DM for deets.)</p><p>Sincerely,</p><p><span class="mention-wrap" data-attrs="{&quot;name&quot;:&quot;1stLadyofPR&#8217;s Substack&quot;,&quot;id&quot;:1331203,&quot;type&quot;:&quot;pub&quot;,&quot;url&quot;:&quot;https://open.substack.com/pub/sisterswithpurpose&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/325a52ff-e798-4b0c-8eb3-82bb47d6bc59_199x199.jpeg&quot;,&quot;uuid&quot;:&quot;5a07a4a6-6fd7-4963-9c41-76608b2176b0&quot;}" data-component-name="MentionToDOM"></span> </p>]]></content:encoded></item><item><title><![CDATA[PR +PLOT TWISTS™: The Keri Hilson Revelation ]]></title><description><![CDATA[When Protecting Others Destroys Your Own Brand]]></description><link>https://tmoglobalcomms.substack.com/p/pr-plot-twists-the-keri-hilson-revelation</link><guid isPermaLink="false">https://tmoglobalcomms.substack.com/p/pr-plot-twists-the-keri-hilson-revelation</guid><dc:creator><![CDATA[TMO Global Comms | 1stLadyofPR]]></dc:creator><pubDate>Thu, 10 Apr 2025 13:32:28 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!Zhch!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F50279020-bde6-48a0-95ab-9425c6044fad_1080x1920.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Zhch!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F50279020-bde6-48a0-95ab-9425c6044fad_1080x1920.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Zhch!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F50279020-bde6-48a0-95ab-9425c6044fad_1080x1920.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Zhch!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F50279020-bde6-48a0-95ab-9425c6044fad_1080x1920.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Zhch!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F50279020-bde6-48a0-95ab-9425c6044fad_1080x1920.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Zhch!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F50279020-bde6-48a0-95ab-9425c6044fad_1080x1920.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Zhch!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F50279020-bde6-48a0-95ab-9425c6044fad_1080x1920.jpeg" width="1080" height="1920" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/50279020-bde6-48a0-95ab-9425c6044fad_1080x1920.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1920,&quot;width&quot;:1080,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:100565,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://tmoglobalcomms.substack.com/i/160969049?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F50279020-bde6-48a0-95ab-9425c6044fad_1080x1920.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!Zhch!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F50279020-bde6-48a0-95ab-9425c6044fad_1080x1920.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Zhch!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F50279020-bde6-48a0-95ab-9425c6044fad_1080x1920.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Zhch!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F50279020-bde6-48a0-95ab-9425c6044fad_1080x1920.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Zhch!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F50279020-bde6-48a0-95ab-9425c6044fad_1080x1920.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>The plot thickens, folks. This week's PR + Plot Twists&#8482; comes straight from the R&amp;B history books, courtesy of <a href="https://www.youtube.com/watch?v=ynbKdD-HnME">Keri Hilson's bombshell interview on The Breakfast Club</a>. The twist? What we all thought was a classic celebrity feud was actually a masterclass in industry manipulation &#8211; and Keri was the one paying the tuition.</p><p><strong>The PR Play:</strong> Back in the late 200&#8230;</p>
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          <a href="https://tmoglobalcomms.substack.com/p/pr-plot-twists-the-keri-hilson-revelation">
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   ]]></content:encoded></item><item><title><![CDATA[BRAND SITUATION™: Not All Money is Good Money — Sincerely, Boosie's Publicist]]></title><description><![CDATA[The Case of Boosie's Publicist vs. The Never-Ending Plot Twists]]></description><link>https://tmoglobalcomms.substack.com/p/brand-situation-not-all-money-is</link><guid isPermaLink="false">https://tmoglobalcomms.substack.com/p/brand-situation-not-all-money-is</guid><dc:creator><![CDATA[TMO Global Comms | 1stLadyofPR]]></dc:creator><pubDate>Wed, 09 Apr 2025 12:26:53 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!vdbX!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc98c5426-547c-403f-bf49-2503912cffe4_1414x2000.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!vdbX!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc98c5426-547c-403f-bf49-2503912cffe4_1414x2000.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!vdbX!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc98c5426-547c-403f-bf49-2503912cffe4_1414x2000.jpeg 424w, https://substackcdn.com/image/fetch/$s_!vdbX!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc98c5426-547c-403f-bf49-2503912cffe4_1414x2000.jpeg 848w, https://substackcdn.com/image/fetch/$s_!vdbX!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc98c5426-547c-403f-bf49-2503912cffe4_1414x2000.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!vdbX!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc98c5426-547c-403f-bf49-2503912cffe4_1414x2000.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!vdbX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc98c5426-547c-403f-bf49-2503912cffe4_1414x2000.jpeg" width="1414" height="2000" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/c98c5426-547c-403f-bf49-2503912cffe4_1414x2000.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:2000,&quot;width&quot;:1414,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:166391,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://tmoglobalcomms.substack.com/i/160905535?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc98c5426-547c-403f-bf49-2503912cffe4_1414x2000.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!vdbX!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc98c5426-547c-403f-bf49-2503912cffe4_1414x2000.jpeg 424w, https://substackcdn.com/image/fetch/$s_!vdbX!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc98c5426-547c-403f-bf49-2503912cffe4_1414x2000.jpeg 848w, https://substackcdn.com/image/fetch/$s_!vdbX!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc98c5426-547c-403f-bf49-2503912cffe4_1414x2000.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!vdbX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc98c5426-547c-403f-bf49-2503912cffe4_1414x2000.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Look, somewhere in Atlanta, Georgia, a publicist is staring at their phone, taking deep <em>calming </em>breaths, and probably considering a career in something less stressful &#8211; like defusing bombs.</p><p>The #brandsituation? <strong><a href="https://www.instagram.com/theshaderoom/p/DIKx-XsMKEv/?img_index=1">Boosie Badazz </a></strong>or mostly known as Boosie, a rapper whose music hasn't been the headline since... well, when was the last time we talked about his music? Instead, his <em>poor </em>publicist is playing whack-a-mole with controversies that pop up faster than Instagram can delete his accounts (he's apparently on his 13th one, by the way).</p><p></p><p>Just in the past few months, they've had to navigate:</p>
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          <a href="https://tmoglobalcomms.substack.com/p/brand-situation-not-all-money-is">
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   ]]></content:encoded></item><item><title><![CDATA[PR +PLOT TWISTS™: From Heartbreak to Headlines]]></title><description><![CDATA[Sometimes the most powerful stories in PR aren't the ones we craft - they're the ones that craft themselves through real life, raw emotion, and pure resilience.]]></description><link>https://tmoglobalcomms.substack.com/p/plot-twists-from-heartbreak-to-headlines</link><guid isPermaLink="false">https://tmoglobalcomms.substack.com/p/plot-twists-from-heartbreak-to-headlines</guid><dc:creator><![CDATA[TMO Global Comms | 1stLadyofPR]]></dc:creator><pubDate>Thu, 03 Apr 2025 13:36:18 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!312T!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8c38b416-429a-4641-8e9f-516a1bc080f2_1414x2000.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>PLOT TWIST OF THE WEEK: From Heartbreak to Headlines</p><p>That's Buffalo native <strong><a href="https://www.instagram.com/tanishamackin/">Tanisha Mackin's</a></strong> story. Through our signature archetyping and astrology audit, we discovered her Taurus nature - a key insight that shaped her brand and PR messaging strategy during our work together. True to her celestial blueprint, she's built something both beautiful and enduring from life's hardest moments.</p>
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          <a href="https://tmoglobalcomms.substack.com/p/plot-twists-from-heartbreak-to-headlines">
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   ]]></content:encoded></item><item><title><![CDATA[PR +PLOT TWISTS™: How We Manifested Media Magic While AARP Played Hard to Get]]></title><description><![CDATA[The Divine Art of Making "Impossible" Look Easy]]></description><link>https://tmoglobalcomms.substack.com/p/plot-twist-how-we-manifested-media</link><guid isPermaLink="false">https://tmoglobalcomms.substack.com/p/plot-twist-how-we-manifested-media</guid><dc:creator><![CDATA[TMO Global Comms | 1stLadyofPR]]></dc:creator><pubDate>Fri, 28 Mar 2025 13:36:04 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!q-ve!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5796da13-8cf3-4367-bbb8-9f131b468a07_1080x1080.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>So, you know those moments when the universe uses the client to test your faith? When a beautiful soul comes to you, with resources running low like an hourglass losing its last grains of sand, &#8220;wanna-be&#8221; guides having dimmed her light with their "I doubt they can." energy?</p><p>That's exactly when the Divine stepped in and I said, "Hold my cosmic tea." &#129750;</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://tmoglobalcomms.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">TMO GLOBAL COMMS PR + PLOT TWISTS is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>Because here's what happens when you align your energy with the abundance of the Universe (and pair it with TMO's signature sauce): You don't just land media hits. You perform MAGIC.</p><p>And yes, did we create the magic!</p><p>Not one, but TWO major placements manifested for our 68-years-young queen. The first? A sought-after piece in AARP that's playing more hard-to-get than a Taurus during Mercury retrograde. (Yes, darling, they want you to pay $15 for a membership to read content we helped create. The audacity&#8230; is giving very much "this doesn&#8217;t add up.&#8221; &#129335;&#8205;&#9792;&#65039;)</p><p>But here's the tea: While AARP is out here making us all feel like we're trying to get into the most exclusive club in town (Um, some of us haven't even had our Saturn return yet!), we also secured a placement in ADVENTURE.com that I pray is accessible to ALL our soul tribe, by the way.</p><p>And the cherry on top of this manifestation sundae? We did it with a whole month left on our contract. That's right &#8211; while others were managing expectations down, we were elevating them to the 5D realm where we belong.</p><p>The insights and lessons in this journey?<br>&#10024; Trust your intuition when it leads you to the right team<br>&#10024; Know your worth is not determined by others' limitations, TUH.<br>&#10024; Sometimes the biggest flex is proving the doubters wrong<br>&#10024; And apparently, we need to start an office AARP membership fund (universe, is this the abundance challenge you had in mind? &#128521;)</p><p>To our radiant <strong><a href="https://www.instagram.com/venidadiscoversafrica365/">client</a></strong> who trusted her gut and chose to rise with us: This is just the beginning of your ascension, queen.</p><p>And to AARP... darling, not even a 24-hour pass for the PR team? That's giving very much blocked root chakra energy. Let's align those intentions with the greater good, shall we?</p><p>(P.S. - To all our divine beings under 50 trying to access that AARP article... maybe this is the universe's way of telling us to start our retirement manifestation boards early? No? Still not buying it? Same, loves. Same. &#128171;) </p><p>Check the artwork below for that AARP article&#8230;if you find a way to get in send us a DM! &#128521;</p><p>And if you want the REAL tea, then I suggest you hit the subscribe button &#128521;. &#8220;Haters&#8221; in this story will be named!</p><p>5/19/25 Update: And then there were TWO! Check out Venida&#8217;s additional mention on the <strong><a href="https://www.bbc.com/travel/article/20250321-female-first-travel-the-ultimate-guide">BBC</a></strong>. <em>Mind you, this means she&#8217;s still getting placement months after her PR contract ended.  That&#8217;s good PR! </em></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!q-ve!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5796da13-8cf3-4367-bbb8-9f131b468a07_1080x1080.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!q-ve!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5796da13-8cf3-4367-bbb8-9f131b468a07_1080x1080.jpeg 424w, https://substackcdn.com/image/fetch/$s_!q-ve!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5796da13-8cf3-4367-bbb8-9f131b468a07_1080x1080.jpeg 848w, https://substackcdn.com/image/fetch/$s_!q-ve!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5796da13-8cf3-4367-bbb8-9f131b468a07_1080x1080.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!q-ve!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5796da13-8cf3-4367-bbb8-9f131b468a07_1080x1080.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!q-ve!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5796da13-8cf3-4367-bbb8-9f131b468a07_1080x1080.jpeg" width="1080" height="1080" 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srcset="https://substackcdn.com/image/fetch/$s_!BW1Z!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5e540670-8b6e-4112-9c45-3b74f0613b38_1080x1080.jpeg 424w, https://substackcdn.com/image/fetch/$s_!BW1Z!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5e540670-8b6e-4112-9c45-3b74f0613b38_1080x1080.jpeg 848w, https://substackcdn.com/image/fetch/$s_!BW1Z!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5e540670-8b6e-4112-9c45-3b74f0613b38_1080x1080.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!BW1Z!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5e540670-8b6e-4112-9c45-3b74f0613b38_1080x1080.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h1>#DivineAlignment #PRMagic #ManifestationMiracles #TMOGlobal #MediaMagic #5DPR #tmorrisonpr #mediaplacement #mediafeature #mediahit #PRWins #PRWin</h1><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://tmoglobalcomms.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">TMO GLOBAL COMMS PR + PLOT TWISTS is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Fresh Off The Press: Atlanta Developer Launches Innovative Housing Program for Essential Workers]]></title><description><![CDATA[Sovereign Realty + Management Partners with Gwinnett Housing Program for Affordable Homes]]></description><link>https://tmoglobalcomms.substack.com/p/fresh-off-the-press-atlanta-developer</link><guid isPermaLink="false">https://tmoglobalcomms.substack.com/p/fresh-off-the-press-atlanta-developer</guid><pubDate>Wed, 26 Mar 2025 15:41:06 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!ez9J!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F43e64806-33f3-4d53-bb97-d271ce310cdc_2600x1733.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://tmoglobalcomms.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://tmoglobalcomms.substack.com/subscribe?"><span>Subscribe now</span></a></p><h2>FORKVIEW New Construction Development Brings 21 For Sale Single Family Homes to Gwinnett County </h2><p>In a bold move to address the growing housing affordability crisis, Sovereign Realty &amp; Management <a href="https://www.sovereignrm.com/property-management-blog/sovereign-realty-management-maintains-6-position-in-competitive-atlanta-market/">announced</a> a groundbreaking partnership today that could make homeownership a reality for local essential workers.</p><h3>The initiative comes at a critical time when rising home prices have pushed ownership out of reach for many community servants.</h3><p>The developer's new FORKVIEW community will offer 21 single-family homes, with 16 units specially designated for healthcare workers, educators, public safety personnel, and service sector employees. The initiative comes at a critical time when rising home prices have pushed ownership out of reach for many community servants.</p><p>Through the Welcome Home Program, qualified buyers can access a revolutionary financing option: a 1% interest second mortgage up to $65,000 that's fully forgiven after 20 years of occupancy. To qualify, buyers must be either first-time homeowners or not have owned a home in the past three years, with earnings below 80% of the Area Median Income.</p><p>The FORKVIEW subdivision joins Gwinnett Housing Corporation's portfolio of 50 affordable home-ownership properties, with additional developments planned to meet growing demand.</p><p>Interested in getting an official statement or interview with Sovereign Realty + Management or Gwinnett Housing, drop us a &#8220;hello!&#8221; </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!ez9J!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F43e64806-33f3-4d53-bb97-d271ce310cdc_2600x1733.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" 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srcset="https://substackcdn.com/image/fetch/$s_!ez9J!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F43e64806-33f3-4d53-bb97-d271ce310cdc_2600x1733.jpeg 424w, https://substackcdn.com/image/fetch/$s_!ez9J!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F43e64806-33f3-4d53-bb97-d271ce310cdc_2600x1733.jpeg 848w, https://substackcdn.com/image/fetch/$s_!ez9J!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F43e64806-33f3-4d53-bb97-d271ce310cdc_2600x1733.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!ez9J!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F43e64806-33f3-4d53-bb97-d271ce310cdc_2600x1733.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div 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Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p></p>]]></content:encoded></item><item><title><![CDATA[Coming soon]]></title><description><![CDATA[This is TMO GLOBAL COMMS PR + PLOT TWISTS.]]></description><link>https://tmoglobalcomms.substack.com/p/coming-soon</link><guid isPermaLink="false">https://tmoglobalcomms.substack.com/p/coming-soon</guid><dc:creator><![CDATA[TMO Global Comms | 1stLadyofPR]]></dc:creator><pubDate>Wed, 26 Mar 2025 15:09:00 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!vkXe!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcbd6cae1-7c28-44a0-844d-1f89fee7cd99_176x176.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>This is TMO GLOBAL COMMS PR + PLOT TWISTS.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://tmoglobalcomms.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://tmoglobalcomms.substack.com/subscribe?"><span>Subscribe now</span></a></p>]]></content:encoded></item></channel></rss>